How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Latest items
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
