Email Marketing Resources

Starter HTML email templates for your email marketing campaigns

Looking for simple HTML email templates that don't break? Here are four basic, flexible templates that you can use to get started. They've been tested to render properly in all the major email programs, like Outlook 2007, Lotus Notes, Gmail, and more. Just download all the templates in one .ZIP file and customize any way you want with your favorite text editor. Totally free. Because MailChimp loves you.

Download HTML Email Templates (52Kb .ZIP file)

Instructions:

Simply download the templates in one big .ZIP file, then edit them with your favorite text editor and customize the graphics with your favorite graphics app. Be sure to replace all placeholder images (including shim.gif's) with your own. You'll need to post your images on your web server, and be sure you use absolute paths in your HTML to point to those images. Here are more tips for coding HTML email newsletters, and a free, 65-page Email Marketing Guide. If you need help actually delivering your HTML emails, give MailChimp a try.

Can't Code HTML Email?

If none of this HTML coding mumbo-jumbo makes any sense, don't download those templates. Just use MailChimp's built-in email designer instead. Watch MailChimp in action, then signup for a free account here.

How to really jazz up your MailChimp HTML email templates

Have you ever noticed how most email services with built-in HTML email templates give you about 1,000 variations of the same thing? All they do is vary the (cheesy) stock art from template to template. Maybe they alter the color scheme a little. Who designs those things?

Athletic Apparel (postcard)

Luxury Car Email (basic)

Online Shopping (2-column)

Warm Coffee (postcard)

Just How Customizable Are MailChimp's Email Templates?

MailChimp doesn't give you a gazillion ugly, rigid, pre-built templates. We give you a powerful, easy to use HTML email template design tool. You can use the tool to custom-design an HTML email template that perfectly matches your company's brand. Best of all, you save it as a re-usable template for future campaigns!

The only limit is your imagination. To prove it, we took real life examples of HTML emails from some of the biggest brands out there, and in the sincerest form of flattery, we copied them. See how MailChimp's HTML email templates stack up to work designed by the top companies in the world.