Why choose Mailchimp over ActiveCampaign?
With 12M+ users, sending over half a billion emails every single day, we analyze millions of data points and then give you suggestions for making your marketing better.
Mailchimp is the #1 Email Marketing and Automations Platform*
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Complete marketing toolkit with powerful features*
Automate your campaigns, analyze performance, and deepen customer interactions
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> 99% average email deliverability rate
Rest assured that your emails will reach your customers' inboxes
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Personalized onboarding and 24/7 support*
Paid plans enjoy personalized onboarding within your first 30 days of service. And, our multilingual support team is available to help around the clock via chat or email.
Better prices and tools than ActiveCampaign
To put it plainly, we offer more value at a fraction of the price, an average email deliverability rate of >99%, and easy-to-use email builder. Our paid plans make scaling your business both easy and affordable.
Sell more with automations
Easily connect your audience with purposeful, customized paths to purchase that are intuitive, easy-to-use, and help increase sales.
Customer Journey Builder
Use our Customer Journey Builder, which helps you easily connect your audience to purposeful, customized paths-to-purchase through automations.
Create tailored experiences based on audience behavior and your business goals with drag-and-drop functionality.
Marketers see, on average, up to 7x more orders with Customer Journey Builder when compared to bulk emails sent through Mailchimp.*
Pre-built automations
Sell more with Pre-built journeys (PBJs) and transactional email automations to your store to start sending personalized emails.
PBJs recover abandoned carts, re-engage lost customers, cross-sell products, and encourage repeat customers.
Win repeat business with segmentation
Gain more control over your data with useful audience segmentation. We make it easy to speak directly to your customers, providing more options than ActiveCampaign.
Marketers see up to 141% more revenue from their connected stores when they use these predicted segments with their emails than when they didn't.*
With Mailchimp, you can combine up to five conditions for each campaign, and target your most valuable customers with behavior-based data. ActiveCampaign does not offer this.
Enjoy AI-powered content tools
Make your content more engaging with data-driven features that are easy to use.
Content Optimizer
We benchmark your email content with top performing campaigns in your industry and offer personalized, data-driven suggestions that help improve your marketing and keep readers engaged. ActiveCampaign does not offer this feature.
Creative Assistant
We get to know your brand, then create and resize designs instantly so that you can build better marketing, grow your sales, and look good doing it. ActiveCampaign does not offer this feature.
Trustworthy analytics
Most email marketing platforms—ActiveCampaign included—can tell you how your emails perform. Mailchimp analyzes billions of data points and tells you the “what” and the “why” behind the campaign's performance.
Audience dashboard
Get valuable insights about your contacts, and then act on them directly from your dashboard. ActiveCampaign does not offer this feature.
A/B testing
Mailchimp takes the guesswork out of creating campaigns people click on by making it easy to learn and improve from one campaign to the next.
Mailchimp users run an average of 140,000+ A/B test campaigns annually.
Send Time Optimization
Improve with every single send by testing your content, analyzing your audience's behavior, and reaching them at the perfect time in their day.
300+ seamless integrations
Work smarter when you connect Mailchimp and your business’s other online apps and web services.
Easily connect with hundreds of the apps and services you use every day, including Square, Slack, Salesforce, Shopify, and QuickBooks Online.
Top-notch, multilingual support
Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained specialists via live chat and email when you need it.*
Tutorials in multiple languages
Our help docs are available in 6 languages: English, Spanish, French, Portuguese, Dutch, and Italian.
Help around the clock
We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.
12M+ Marketers trust Mailchimp
We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what some of our customers are saying about their experience.
“We rely on Mailchimp's API to tag customers based on their engagement and paid status when we do marketing, resulting in our most effective campaigns. That's where we saw a really, really nice conversion.”
Snigdha Sur, Founder & CEO, The Juggernaut
“We have absolutely seen that be successful for us and affect our bottom line, resulting in more people coming and actually adding Peace of Mind to their trip.”
Switching to Mailchimp is easy
We have plenty of resources to help you along the way, and for the first 90 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*
**Disclaimers:*
- #1 email marketing and automations platform: Based on December 2023 publicly available data on competitors' number of customers.
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
- Email and live chat support available with paid Marketing plans. Email support available for the first 30 days with the Free Marketing plan.
- Up to 7x more orders through users' connected stores versus when they used bulk emails for Jan 1 2022–Jul 1 2023 period. Features and functionality of CJB varies by plan.
- 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 30 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard & Essentials plans.
- Comparisons based on features and prices listed on ActiveCampaign.com as of 6/15/23