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Know to Grow: Feature guide for smart marketing

Learn how to use our advanced marketing features to understand your customers, create compelling content, and grow your business.

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Create effective content

Use the power of AI and more than 100 templates to design engaging emails that get results. Try multivariate testing to discover what works.

Automate your marketing

Use e-commerce automations and transactional emails to increase sales and keep your customers engaged.

Explore new customer journey starting points and pre-built journeys

  • Get started quickly with a pre-built journey map to welcome new customers, recover abandoned carts, celebrate your contacts' birthdays, and so much more.

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  • Use one of our many starting points to add contacts to your journey based on conditions that you set.

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Manage your campaigns

Get a bird's-eye view of your campaign strategy to connect with your contacts with the right marketing at the right time.

Engage your customers

Use segmentation, profiles, and custom audiences to deliver emails that reach the right customers.

  • Use pre-built segments to market to your contacts that have commonalities, such as new subscribers, potential customers, and so much more.

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  • Advanced segmentation allows for complex and flexible audience filtering, with unlimited conditions that combine any/all logic.

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  • Every contact in your audience has a contact profile page that you can view and edit.

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  • Add Mailchimp contacts to your Meta Custom Audience or remove them from it, all from within a customer journey.

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Understand your results

Measure and analyze the results of your marketing efforts with custom reports and an analytics dashboard.

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