About Mailchimp Pricing Plans

Mailchimp offers several pricing plans to get your business up and running. Choose a monthly Marketing plan, a Websites plan, or both. We also offer a Pay As You Go alternative, as well as add-on features to supplement your plan. Estimate your costs on our pricing page.

In this article, you'll learn about Mailchimp’s pricing plans.

Definitions

Here are some terms you’ll see when selecting a plan. Understanding these terms will help you choose the pricing plan that’s best for your unique needs.

Contact
An individual member of your audience. Subscribed, unsubscribed, and non-subscribed contacts are included in your contact count.

About Your Contacts

Contact total
The number of contacts stored across all of your audiences in Mailchimp. Archived, cleaned, and deleted contacts don't count toward your contact total or the price of your marketing plan.

Contact limit
The maximum number of contacts you can store in your account at any point during your billing cycle. You set your contact limit when you choose your pricing plan.

Send
A term we use to measure the number of individual emails you send. Each email sent to an individual contact counts as 1 send. For example, 1 email sent to 500 contacts equals 500 sends. Test and transactional emails count toward your monthly sending limit.

Seats
The available number of individual users who have access to your account. The number and access level of seats depends on which plan you choose.

Manage User Levels in Your Account

Types of Marketing plans

We offer 4 types of Marketing plans: Free, Essentials, Standard, and Premium. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option that fits your marketing needs.

When you choose a monthly plan, you’ll decide how many contacts you want to store in Mailchimp. The number of contacts you choose will place you in a pricing tier that determines your contact limit and sending limit. Your plan type plus your pricing tier determines the amount of your monthly bill.

If your contact total increases beyond your contact limit at any time during your monthly billing cycle, we won’t interrupt your service. Instead, you’ll see an additional charge on your bill. If the increase is permanent, update your pricing tier to increase your contact limit, and we’ll remove the additional charges. If the increase is temporary, reduce your audience size and keep the lower contact total for a full billing cycle to avoid future additional charges.

You can change or pause your plan at any time on your account’s billing page. To see a list of features for each plan, or calculate pricing based on your send limits, check out our pricing page.

Free

Our Free Marketing plan is ideal for beginners who want to grow their audience and create emails while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing.

The Free plan includes up to 500 contacts and 1,000 sends per month, with a daily send limit of 500.

Here are some features included in the Free plan.

• 1 audience
• 1 seat, with Owner permissions
• A limited selection of basic, featured, and themed email templates
• Abandoned cart email
• One-click automated welcome email
• Basic reporting

You can also try out marketing tools like landing pages and forms.

If you exceed the 500 contact limit in your Free plan, a hold is placed on sending live emails or test emails until you upgrade to a paid plan or reduce your contact total. You'll still be able to work on your emails and templates and collect and import new contacts.

Essentials

The Essentials plan is best for frequent email senders who need extra sending power and access to support.

The starting price includes up to 500 contacts, and the price increases with your contact total. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your contact limit.

Here are some features included in the Essentials plan.

• 3 audiences
• 3 seats, with Owner and Admin permissions
• Single email automations
• Automation flows with up to 4 steps
• All Mailchimp email templates
• A/B testing
• SMS Marketing add-on
• Scheduled emails
• 24/7 access to email and chat support

Standard

The Standard plan is the best choice for marketers who want to accelerate business growth. Its powerful tools and features provide data-backed insights and personalized recommendations to help you create engaging, automated content.

The base price includes 500 contacts, and the price increases with your contact total. With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your contact limit.

Here are some features included in the Standard plan.

• 5 audiences
• 5 seats, with Owner, Admin, Author, or Viewer permissions
• Expanded automation flow capabilities and flow templates
• Advanced segmentation and pre-built segments
• Custom-coded email templates
• Multivariate testing
• SMS Marketing add-on with MMS (in select locations)
• Comparative reports
• Personalized onboarding
• 24/7 access to email and chat support

Premium

The Premium plan is best if you have an extra large audience and if you want dedicated and extended support options. Our Premium support team specializes in personalized, next-level technical help. With the Premium plan, you also receive priority support with your billing and compliance needs.

The base price includes 10,000 contacts, and the price increases with your contact total. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your contact limit. If you want to store more than 200,000 contacts, let us know and we’ll customize a plan for you.

Here are some features included in the Premium plan.

• Unlimited audiences
• Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions
• Extended Personalized onboarding
• SMS Marketing add-on with MMS (US and Canadian customers)
• Phone support
• Cobrowse support via Glance app
• 24/7 access to email and chat support

Types of Websites plans

With a Websites plan, you can build a Mailchimp website and connect a custom domain. We offer 2 types of Websites plans: Free and Core.

Free

Our Free Websites plan is ideal for beginners building a website for the first time. It includes all the basics you need to get started.

Here are some features included in the Free plan.

• 1 seat, with Owner permissions
• A Mailchimp website with a Mailchimp domain
• Email support for the first 30 days

Core

The Core plan is best if you want to use a custom domain with your website.

Here are some features included in the Core plan.

• 3 seats, with Owner and Admin permissions
• Ability to connect to a custom domain
• Custom favicon
• 24/7 email and chat support

Pay As You Go

The Pay As You Go plan is a flexible alternative to a monthly Marketing plan. Instead of paying a recurring monthly charge, you buy email credits as needed. It's a good option if you use Mailchimp mainly for email and send infrequently. The Pay As You Go plan comes with the same set of features as our Essentials plan.

About the Pay As You Go Plan

Add-ons

Mailchimp offers paid add-ons to supplement your plan with additional features.

Mailchimp Transactional

Mailchimp Transactional is a powerful delivery API tool. Use Mailchimp Transactional to send e-commerce notifications and automated transactional email and SMS messages such as password resets, order notifications, and appointment reminders. Mailchimp Transactional is designed for developers and requires HTML and API knowledge to design and send email and SMS messages. To learn more, check out our Mailchimp Transactional Email Guides.

Add Transactional Email to Standard and Premium monthly marketing plans.