Email List Segmentation in MailChimp

Have you ever wished you could send a unique email campaign to a small "sub group" of your list (instead of to the entire list)? For example, maybe you wanted to send a special offer to subscribers in one ZIP code. Or only to subscribers who are females. That's called list segmentation. Email marketing experts use customer list segmentation to send very focused email campaigns that are more relevant to their customers. The idea is that the more relevant the campaign is to your subscribers, the better your response rates and return on investment. Customer list segmentation is common in the direct marketing world. But when it comes to email marketing lists, it usually required some heavy-duty database machinery (and a big marketing budget) to accomplish.

With MailChimp, you don't have to be a rich fat-cat marketing genius to create list segments. We make it super easy for anyone (even complete beginners) to segment their email lists and send targeted campaigns. Best of all, it's free to all MailChimp customers. Check out our list segmentation video demo.

Segment Your Email List By Interest Groups

Let's say you run a website for people who love food. When people subscribe to your email list, they can specify what kind of foods they like. For example:

Send Special Offer: Win 50 lbs of Steak
Now you and one of your major advertisers want to send your subscribers a special offer for a huge 50 pound box of meaty, delicious ribeye steaks. Yummy. Look at that marbling. Mmmmmmm.

Anyway, instead of blasting it out to your entire list (and potentially offending the people who checked off "vegetarian" or "vegan" when they signed up), you can define a more appropriate target segment:

Sending the campaign to people who aren't vegetarians or vegans is pretty simple. But the really cool feature here is the ability to also target the campaign to subscribers who responded to a previous free offer.

Learn more:

• Ways you can segment your email list
• Watch our video demo of list segmentation

Other Resources About Email List Segmentation:

• Email Segmentation for Success - iMedia Connection
• Segmenting and Targeting to Improve the Bottom Line
• Optimize E-Mail with Segmentation, Frequency and Different Message Types
• Segmentation and targeting (list of resources at Email-Marketing-Reports.com)
• Why Segmentation Makes Sense
• Email Segmentation for Small Businesses (advice from Gail Goodman of Constant Contact)
• Segmentation: Learning From Best Buy

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