MailChimp

*|LOWER:YOUR_MERGE|*

Change the value in *|YOUR_MERGE|* to be all lower-case

*|UPPER:YOUR_MERGE|*

Change the value in *|YOUR_MERGE|* to be all upper-case

*|TITLE:YOUR_MERGE|*

Change the value in *|YOUR_MERGE|* to be all title-case (the first letter in each word is capitalized)

*|URL:YOUR_MERGE|*

Encode the value in *|YOUR_MERGE|* to be included in URLs

*|HTML:YOUR_MERGE|*

Encode the value in *|YOUR_MERGE|* to support HTML tags inside the field

Note that merge tags for dynamic content are not available for RSS-to-Email campaigns.

*|IF:CONDITION|* and *|END:IF|*

The content between these tags will show for members that match CONDITION. CONDITION can be a merge field, so *|IF:FNAME|* Hi! *|END:IF|* will only show for members with an FNAME value. It can also be more complex, like *|IF:FNAME != Bob|* Your name's not Bob! *|END:IF|*.

*|ELSEIF:CONDITION|*

The content after this tag will show for all members that match CONDITION that did not match a previous IF condition. For example:
*|IF:STATE=CA|*
Save 20% on surf boards!
*|ELSEIF:STATE=GA|*
Save 20% on mountain bikes!
*|ELSE:|*
Save 20% on shoes!
*|END:IF|*

*|IF:ARCHIVE_PAGE|* *|ELSE:|* *|END:IF|* or *|IFNOT:ARCHIVE_PAGE|* *|END:IF|*

Use this conditional to define what content is shown in your campaign archive page.

*|INTERESTED:Interest1,Interest2|* and *|END:INTERESTED|*

The content between these tags will show for all members that are interested in "Interest1" or "Interest2".

*|GROUP:A|* and *|END:GROUP|*

The content between these tags will only show for the provided group in an A/B split campaign. Use this to do A/B splits on content as well as subject lines and delivery dates.

*|MC:TOC|*

Add a dynamically-generated table of contents to your newsletters by using this tag.

*|LIST:NAME|*

The name of the list

*|LIST:COMPANY|*

The company name in the list contact info

*|LIST:ADDRESS|*

The full contact address for the list, as text

*|LIST:ADDRESS_HTML|*

The full contact address for the list, as an HTML hCard

*|LIST:PHONE|*

The contact phone number for the list

*|LIST:URL|*

The contact web address for the list

*|LIST:DESCRIPTION|*

The explanation for how this member opted in to the list

*|LIST:SUBSCRIBERS|*

The current number of active subscribers to the list

*|LIST:SUBSCRIBER_BADGE|*

A formatted HTML block showing how many subscribers there are on the list. You can also use *|LIST:SUBSCRIBER_BADGE1|* through *|LIST:SUBSCRIBER_BADGE4|* for more styles.

*|LIST:SUBSCRIBE|*

The URL to the list's subscribe form

*|LIST:RECENT|*

Show links for the 5 most recently sent campaigns to the list. You can hack it like: *|LIST:RECENT10|* to show the most recent 10 (use any number).

*|UPDATE_PROFILE|*

Inserts a link that lets subscribers update their information and subscription preferences.

*|UNSUBSCRIBE|*

We will place this in all your campaigns for you, but if you're writing your own code or want to move the tag around in your campaign use this tag rather than copying any old unsubscribe links.

*|MC:SHARE|*

Add links in your email to popular social bookmarking sites

*|SHARE:SITE_NAME1,SITE_NAME2|*

Select which social bookmarking site(s) you would like to have show up. For example, *|SHARE:Facebook,Twitter,MySpace,Digg|*.

These sites may currently be shared to:

• • BlinkList
  • Delicious
  • Design Float
  • Digg
  • DZone
  • Facebook
  • Google
  • LinkedIn
  • MisterWong
  • Mixx
• • MySpace
  • Netvouz
  • NewsVine
  • Propeller
  • Reddit
  • Slashdot
  • StumbleUpon
  • Technorati
  • Twitter
  • Webnews.de
  • YahooMyWeb

*|TWITTER:FULLPROFILE|*

This Twitter Merge Tag will bring in the background from your twitter page, avatar, follower count, a follow button and recent tweets.

*|TWITTER:PROFILE|*

This Twitter Merge tag will bring in the background, avatar, follower count and a follow button. It will not pull in recent tweets.

*|TWITTER:TWEETS(NUM)|*

With this tag - remove (NUM) and replace it with the number of tweets you want to see on your campaign. So if you want 5 recent tweets, use *|TWITTER:TWEETS5|*. You can use this in combination with *|TWITTER:PROFILE|* to really customize what you're sharing with your recipients.