MailChimp

Welcome to ChimpCharts

Our customers often ask us, "What kind of open rates should companies like mine be expecting?" and "How many bounces are too many?" or, "What's an acceptable abuse complaint rate?"

So we scanned over 570 million emails delivered by our system (where campaign tracking was activated, and where users actually reported their industry) and calculated average open rates, average click rates, average soft bounces, average hard bounces, and average abuse complaint rate by industry.

Email Marketing Benchmarks by Industry

Email Marketing Benchmarks by Business Size

Effects of List Segmentation on Email Marketing Stats