MailChimp Pro is an optional add-on for your account that allows you to send all campaigns from your own dedicated, reputable IP address. If you're a heavy email marketer, you probably want to implement the following for your email campaigns:

• Sender ID authentication for better deliverability
• DKIM Authentication, for better deliverability
• Email certification, such as from Habeas, SuretyMail, Goodmail, or SenderScore Certified
• Seek whitelisting status with any ISP that still offers it (Yahoo, in particular)

Having a dedicated IP address is a prerequisite for all of the above.

If you're sending an occasional email newsletter to your customers, you don't need this. A standard MailChimp account is good enough. MailChimp Pro was built for marketers (or agencies who send for their clients) who send lots of "promotional" emails (the kind that sell stuff and contribute to your bottom line) on a very frequent basis, and who need the best deliverability they can get. Here are the benefits:

• You get your own dedicated IP address, instead of sharing a range of IPs with thousands of other users
• Just having a dedicated IP address isn't enough. We'll register your IP address with all the major anti-spam organizations, and work as your intermediary with anti-spam groups, should abuse issues arise
• With a dedicated IP address, you can apply for whitelisting status at some ISPs, and for email reputation and certification services like Goodmail, SenderScore, and Habeas (learn more)
• Pay-per-month instead of pay-per-email plans are available, which are more suited for high-volume senders (of course, the pay-per-email plans will still be available if you prefer them).
• No learning curve. Works just like any normal MailChimp account, but you're sending from your own dedicated IP address.
• Use your PRO account to send transactional emails, or internal newsletters to lists that you manage externally from MailChimp (some MailChimp customers will remember this as the old "external lists" feature).
• We'll register your IP address with ISP feedback loops, and process complaints automatically to keep your lists clean (if a recipient reports your email as spam, he's automatically removed from your list). Learn more about feedback loops.
• You can setup SPF/Sender ID to authenticate emails from your PRO account (learn more about authentication)
• Optional: Setup DKIM Authentication for enhanced deliverability to Yahoo! and other ISPs that check for it.

Anti-Spam Policy & Terms of Use  |   Privacy Policy  |   About  |   Contact  |   Help  |   Search  |  Site Map

Email Marketing Resources  |   Free HTML Email Templates  |   Partners  |  Find an Expert  |   Add-ons  |   API  |   Plugins  |   Blog  |  Demos  |  Surveys  |   Webinars  |   Subscribe to our free Email Marketing Tips Newsletter

New Features:  A/B Split Testing Emails  |   Google Analytics Integration  |   Email Authentication  |   Segmentation

© 2001-2008 MailChimp. All Rights Reserved.  |  Toll-Free: 1-866-284-2541