E-Commerce 360 Plugins

Ecomm360 sidebar We have created a free add-on that is available for installation from your account. Yumm, free tastes good, doesn't it?

Once the add-on is installed, we will automatically add some tags to links you include in the campaigns you send. Those tags will be picked up by a plugin installed in your E-commerce store (see below for the available e-comm plugins). The plugin will track users who have followed the links in your campaign - when a user completes a purchase, the plugin will quietly send the basic details of the order - products ordered, product categories, and shipping, tax, and order totals - back to us via an API call. That data will then be available on your Campaign Reports page and eventually during segmentation when creating new campaigns, too! Take a moment to think about that... we think it's some pretty powerful stuff!

Don't worry, no private data is collected. Just download the plugins and check out the source (or get your web geek to do it) if you have any reservations.

Here are the current versions of the plugins that we are providing:

System Version Link
1.0.1 (2008-12-10) download!
1.0.1 (2008-12-10) download!
1.0.3 (2008-12-10) download!
1.0.1 (2008-12-10) download!


Want to develop your own??

Sweet! We are 100% open to developers creating other versions of this plugin for other E-Commerce systems. Since we made it all, for the time being we'll consider the plugins above as reference implementations.

There is one minor caveat - we want you to register it with us. Of course there are ways around that, but why wouldn't you? We'll help you promote it... and maybe even send you something (think t-shirt) for your effort.

Ok, here's basically what we are doing and what you'll need to replicate.

  1. Check for the campaign specific tokens our system passes to the store
  2. If we see them, set a cookie for that user (for 30 days)
  3. When a purchase completes, see if the user has the cookie set
  4. If they do, collect the order details and pass it through the API!

To play with this we suggest you setup a test Magento or Zen-Cart installation and test the plugin. You'll find Zen-Cart's code much easier to get started with quickly - Magento's takes some getting used to, but is much cleaner in the end.

Technical Requirements

These are a few things you should line up before you get started:
  • A configuration method - those plugins are using a very basic file editing approach, though we may build them into the menu systems at some point.
  • API Access - we just used our MCAPI PHP wrapper to implement this. Non-PHP systems will need to implement this on their own.
  • A reasonable working knowledge of how the targeted E-commerce system works, or at least time to learn it.