Email Campaign Stats
Track email opens, clicks, and more with MailChimp campaign reports
Easily measure the effectiveness of your email marketing with MailChimp's campaign reports. Understand what works and what doesn't. Adapt your message and delivery for improved ROI.
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Campaign Reports Put You in Charge. See:
- How many people opened your email, how many times
- Which links in your email they clicked the most (so you can optimize your content in the next campaign)
- Who bounced, and why (we'll automatically clean them from your list)
- Who unsubscribed
- How many times the email was forwarded to friends
- How many times it was reported as spam (we'll remove those people from your list automatically to prevent future complaints)
- All campaign reports are downloadable as Microsoft Excel spreadsheets, so you can forward them to clients or co-workers.
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Google Analytics™ Integration
Measure the ROI of your email campaigns by linking them to Google Analytics
- Free. Just activate the add-on if you use Google Analytics on your website
- One-click. Just check one box, and we do the rest (no need to manually tag every single link in your email campaign).
- Track total revenue from your email campaign
- Track number of transactions from your email campaign
- Track e-commerce conversion rate of your email campaign
- Track the per-visit value of each person who clicks from your email campaign
- Setup goals in Google Analytics, and track how many email recipients convert
- Learn more about Google Analytics Integration with MailChimp
- Case Study: How NavySEALS.com Uses MailChimp & Google Analytics
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Tracking Turbo Charged -- Optional A.I.M. Reports
Standard MailChimp reports are enough for most users. But sales teams who send to very specific lists need to know more about their recipients' interest levels.
- Activity reports tell you what each subscriber is doing (key clients, prospects, or even competitors)
- Who opened, when, and how many times
- Who clicked on what, and how many times
- Who did not open (so you can send followup campaigns)
- Perfect for small campaigns like webinar and event invitations. See if that big kahuna was interested in your campaign.
- Learn more about A.I.M. Reports
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Ultimate Tester -- Optional Inbox Inspector
Testing your HTML emails used to take thousands of dollars and hours of troubleshooting. Not anymore. The Inbox Inspector does it all in one easy click...
- Before you send your big campaign, run a thorough "Inbox Inspection"
- Generates screenshots of campaign in 16 different email programs, so you can catch rendering issues before you send
- Tells you if you'll pass major spam filters and email firewalls
- Points out flaws in your HTML code
- Learn more about the Inbox Inspector
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