MailChimp is a do-it-yourself tool that makes it easy to reach more people, become more successful and spend more of your time using your hands for making stuff.
I signed up for MailChimp because I wanted a more professional and "jazzy" way to send emails out to artists and customers! So far, though I am a new user to MailChimp - I am IN LOVE!- Abbie, Handmade Faire (www.handmadefaire.com)
Free & Pay-as-you-go Plans
MailChimp offers a free plan for up to 100 subscribers - for most handmade sellers this is probably perfect for your needs and your budget. Got a larger following? No problem, MailChimp offers pay-as-you-go pricing so you can purchase a block of "Email Credits" that work just like stamps.
Auto Publish Your Inventory
If you have a handmade store, you can use MailChimp to send automatic email newsletters to your list every time you update your store. This way, you can just focus on your art, and let the 'chimp deliver your marketing, using our handy ‘RSS-to-email’ tool.
Auto Add Customers to Your List
In your MailChimp account, activate our PayPal add-on so that when customers buy from your store, they can be added to your MailChimp account
Target Your Customers by Interest
MailChimp allows you to target certain subscribers within your list based on their particular interests. Got customers who are crazy about your scarves? Send them a newsletter all about your scarves, or let them know you've started knitting hats.
Social Sharing
MailChimp allows you to post your email to Facebook, Twitter, Del.icio.us and other social sites. Increase your reach while building your customer base.