Track and Analyze Email Marketing

Features
Track and Analyze Email Marketing

MailChimp tracks everything for you. Opens, clicks, bounces and forwarded campaigns. If accountability and ROI are important to you, MailChimp keeps you on top of your email marketing performance with awesome reports. Show your boss you deserve that promotion!

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A/B Split Testing

A/B Split Testing Icon Instead of guessing what works, run quick and automatic A/B tests with every single email campaign you send in MailChimp. Learn More

Analytics360

Analytics360 Icon Mash your Google Analytics stats with your MailChimp reports, and see instant ROI results for every email campaign you send. Everything in just one quick glance. Learn More

Reports by Subscriber

Reports by Subscriber Icon If you send e-vites, promotions, or campaigns where you need to know exactly who opened, what they clicked, and who didn't open, try our Actionable Intelligence and Metrics add-on. Learn More

Open Tracking

Track how many people opened your emails, and use our charts to see your “open rate” over time. Is it rising? Falling?

Actionable Graphs

Our compelling, interactive graphs and reports show you how many emails got delivered, how many people opened your email, what percentage clicked, and more. Mmmmm… pie charts. Learn More

Click Tracking

Track how many people clicked, and exactly what they clicked on. Handy charts show you your overall click rate over time.

Bounces

We’ll show you whose email address bounced, why it bounced, and then we’ll automatically determine if we should retry or permanently clean them from your list.

Unsubscribes

We’ll show you who unsubscribed from your list, and we’ll keep track of them so you can’t accidentally add them to the list later.

See How You Compare

See how you compare to other MailChimp users in your industry so you can benchmark your performance. Learn More

Google Analytics Integration

Check a box, and MailChimp will add tracking code to your email campaign links so you can see exactly how many visits, conversions, and sales were generated from your email campaign. And it’s all summed up succinctly in your Google Analytics reports. If you want, we’ll even complete the circle by pulling this data from Google Analytics and inserting it right back into your email campaign reports, so you can instantly see the ROI of your campaigns. Learn More

Download to Excel

Virtually all reports and data are downloadable in Microsoft Excel format. Your data is never “held hostage” at MailChimp.

Re-Brandable Campaign Reports

Ever needed to give someone access to a campaign report, but didn’t want to give them access to your MailChimp account? Now you can set up a totally re-brandable reports page for your campaigns and share them with your clients or co-workers.

Twitter Tracking

We’ve enhanced our Twitter integration by tracking all tweets and re-tweets about your MailChimp campaigns, so you can see just how popular your content is.