MailChimp

Narrow your target, then pull the trigger.

With MailChimp, you don't have to be a rich fat-cat marketing genius to create list segments. We make it super easy for anyone (even complete beginners) to segment their email lists and send targeted campaigns. Best of all, it's free to all MailChimp customers.

List Segmentation

Segmentation allows you to send targeted, relevant email campaigns to sub-groups within your list. Your segmenting criteria can be based on demographics like ZIP code, gender, and job title. You can also group segments by behavioral data such as open-and-click habits.

Why Segment My Audience?

Customer list segmentation is actually quite common in the direct marketing world. Email marketing experts use customer list segmentation to send very focused email campaigns that are more relevant to their customers. The idea is that the more relevant the campaign is to your subscribers, the better your response rates and return on investment. And marketers who send relevant message campaigns tend to enjoy lower opt-out rates than those who send the same email to everyone on their list.