Full Featured API

Full Featured API

The MailChimp API is a way for you to "sync" your customer database, CRM, CMS, or e-commerce shopping cart with MailChimp. It's really powerful stuff. Interested? Start reading the documentation.

Basic Details

Our new and improved API will now give you the tools you need to manage your lists and get stats for your campaigns. You can connect into our API using XML-RPC or a simple HTTP POST or HTTP GET. Then you can get the data back out in php serialization strings, JSON, XML, or plain ol' XML-RPC. This gives you the most flexibility to connect to us however you like and get data back in a form that's going to be very quick and easy for you to work with.

How To Get Started

The MailChimp API is available in 3 forms (XML-RPC, PHP, and JSON). It's available free of charge. Here's the documentation.

Plugins

Some crafty MailChimp users are using our API to create plugins that connect MailChimp to your CMS, your blog, your e-commerce shopping cart, and more. Developers: have a MailChimp plugin to show off? Let us know about it!

Not A Programmer?

The API is for nerds only. If you're not a programmer, and you don't have one in your company that you can bribe, here's a list of MailChimp Experts.

Benefits

If you sync your customer database into MailChimp, you won't have to constantly import your updated lists into MailChimp, then export them again into your system, then manually clean any differences. They'll both be "in sync" automatically. But it doesn't stop there. You can sync your campaign stats too. The possibilities are endless:

  • Web designers can create private label "client portals" where they can log in and grab campaign stats (case study)
  • Add a "Subscribe to Newsletter" option to your e-commerce checkout page
  • Pass purchase history data into MailChimp, create list segments, and send targeted campaigns
  • Publishers can sync "active subscription" data into MailChimp, so that only up-to-date accounts receive emails
  • Link campaign stats to your internal database for "behavioral targeting"
  • Sync email activity (through our optional AIM reports) with your customer database
http://www.mailchimp.com/nonrestrictiveocean.php