• Designing HTML emails that work in all the major email programs
• CSS and coding tips and tricks
• Common email marketing mistakes to avoid
• How to avoid spam filters and prevent abuse reports
• Spam laws, blacklists, and best practices
• Managing permission email lists
• Email marketing etiquette for beginners

MailChimp is an award-winning, easy-to-use tool that makes it easy and fun to send email marketing to your customers.
Demo Movies: How MailChimp works

Since 2001, thousands of web designers, small businesses, big corporations, and non-profits from all over the world have discovered how easy MailChimp makes email marketing.

One-click email campaign testing
Paste your HTML email code into MailChimp, and click our "Inbox Inspection" button. We'll screenshot your work in 16 email programs (AOL, Gmail, Yahoo, Outlook 2007, Lotus Notes, and on and on), and check it across all the major spam filters and email firewalls. No need to setup multiple email accounts and test computers to check your work. One click and you're done! Learn more about our Inbox Inspector tool.

Setup Re-usable email templates for your clients.
Use our built-in HTML template designer to setup re-usable email templates for your clients. Create templates for every occasion (newsletters, holiday promotions, special announcements, etc). Your styles are kept separate from their content (so they have to try really hard to uglify your work). They just log in, select a template, enter content, upload graphics, and click send. Our templates are super flexible (see real examples here), and have been tested in all the major email programs.

Unlimited Database Management.
Setup infinitely many different lists in MailChimp, and we'll automatically manage bouncebacks, opt-ins, and unsubscribes for you. We receive and automatically parse feedback loop (FBL) complaints from major ISPs, to prevent blacklisting. Design and code custom signup forms for each list, which you can host on your own site and pass data back to MailChimp. API is available for advanced programmers. Built a CMS for your client? Let them build content in your interface, then just hand it off to MailChimp for delivery and tracking.

Track opens, clicks, and more.
Every campaign you send gets free, downloadable reports that you can re-brand and send to your clients. We'll show you how many clicks and opens you got, what links they clicked the most, who bounced, how many people classified your email as spam, and who unsubscribed.

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MailChimp is yet another useful product from The Rocket Science Group, LLC
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