If you’re a web developer, consultant, or project manager that’s just been put in charge of your first email marketing campaign, you may feel overwhelmed. There are a lot of topics to research:

• Email design & coding
• Spam laws
• Spam filters
• List management best practices
• ISPs

We just posted a free guide covering all the basics to help you get started (and not look like an idiot): Your First Email Marketing Project

It also covers stuff that most people (ahem, me) learned the hard way, or way after-the-fact. Like “Gosh, I guess we should have setup some separate email accounts before we sent this,” and “gosh, I suppose I could have planned this out more….” and “gosh, I guess we should have updated our privacy policy with…” and “Gosh, I could have totally billed for that…”