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Email Marketing, Business & Monkeys

Wufoo Form Integration With MailChimp

January 26th, 2009 | by Ben

Wufoo is a magical online service that makes it easy, fast and fun to build your own forms. People use wufoo to build contact forms, event registrations, party RSVPs, quick surveys, and more.

We just made it really easy and seamless to pass your wufoo registration data to MailChimp. It’s free, and no coding is required. Here’s how it all works…

Overview:

Every wufoo form can publish registration information to an RSS feed. You can give MailChimp the address of that feed, and we’ll import new registrations into your MailChimp list. MailChimp will check your wufoo form’s feed every hour on the hour.

Step 1: Activate Notifications on Wufoo.

Log in to Wufoo, find the form you want to integrate with MailChimp. Click that form’s “Notifications” link:

Step 2: Subscribe to “New Entries” Feed.

Look for the “to My Feedreader” options, and select “New Entries.” Wufoo will ask you for your password (for security purposes). Then, wufoo will take you to your form’s feed URL. Copy that to your clipboard, or leave it open in a browser tab/window.

Step 3: Turn on Wufoo in MailChimp

Sign in to MailChimp (do this in a new tab, or browser window). In the top navigation, click over to your “Account” tab. It’s towards the right, under the talking chimp:

On the Account page, select “Add-ons”

There are lots of add-ons to choose from. Marvel in all the glorious options. But stay focused. Get wufoo done, then come back for more later.

Activate the Wufoo add-on, then select “Configure”

Step 4: Give MailChimp Your Wufoo Settings

On the pop-up window, MailChimp will ask you to select the list that you want to link with Wufoo. Then, give MailChimp your Wufoo form feed URL, plus your Wufoo username and password.

Step 5: Jump for Joy (*required)

Jump up and down and scream, Woo-hoo! Wufoo! MailChimp will not work unless you actually do this.

After you’ve got the Wufoo notifications link setup, all new registrations to your Wufoo form will be pulled from that Wufoo feed into your MailChimp list.They’re not instantaneous. MailChimp checks every hour for new members to import, so it may take time to see the list being populated. The more you watch it, the longer it’ll take, too. It’s like waiting for water to boil.

Note that the Wufoo feed is basically your “new registrants.” If you’ve got years and years of old contact information saved in Wufoo, those can be imported into MailChimp “the old fashioned way” on our import page.

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42 Comments

    • Erik Bartz says:

      Oh boy! This has got me tingling for a Wufoo account…

    • Dwayne says:

      You guys are amazing. I am not sure if I have a need for this particular product, but I have been implementing some of your other new improvements. Love the new additions!

      Keep up the great work.

    • Luis Giraldo says:

      Can you point in the right direction – this feature is awesome but how could I restrict the adds to just the people who tick the “join list” box?

      Regards,

      Luis

    • Ben says:

      @Luis – If you’re building a form that’s not a dedicated email signup form, then all emails would be added to MailChimp. Then, in MailChimp, you may need to segment your list on “those who checked the box.”

    • TimTom says:

      Hey… just wanted to say that this is a great feature. I didn’t even know about Wufoo… but it is now solving all of my website form-creating needs.

    • Ben says:

      @TimTom – Yep, wufoo pretty much rocks. Glad you like it, because we’re pretty proud to integrate with it.

    • DavidL says:

      Let me get this straight because this is real exciting, well as exciting as forms get anyways, will all the forms created at wufoo act like they are signing up for our newsletter?

      I can see using wufoo for many different tasks on our site. Good job guys!

    • Ben says:

      @DavidL. Mind boggling, isn’t it? :-)

      Yes, if you setup the notification system, then as people enter your wufoo forms, they can be fed over to MailChimp.

    • Aden Watts says:

      Will new subscribers added from my Wufoo form receive an opt-in email from my MailChimp account to confirm their subscription?

    • Holly says:

      Wufoo is pretty and all, but I ended up going with FormSpring because I need my forms to have conditional logic. Any chance of integrating with FormSpring.com anytime soon?

      • Ben says:

        Hmm, this is the 1st (maybe 2nd) time I’ve heard of FormSpring. Looks interesting. We’ll look into it.

        Any other FormSpring users out there interested in this? Vote with a comment below.

    • dave says:

      That is really cool – but how about reversing that scenario? For those of us who don’t speak html – how can we integrate a Wufoo form into our MailChimp emails?

      • Ben says:

        Hi Dave, putting a full form into your HTML email is not a good idea, since a lot of email clients don’t support them. One simple form field (as in a search box) is about as far as I’ve seen people go when embedding forms into HTML email. If you’d like to create some kind of survey or form for your subscribers to fill out, the safest approach is to simply place a link in your email so that subscribers can fill out your form in their browsers (sorry, don’t kill the messenger!).

        • Christine says:

          in response to creating some kind of form for my subscribers to fill out- you suggested placing a link in my email so that subscribers can fill out the form in their browsers. If the form is created through wufoo, and subscribers fill it out and click submit, will I still be able to track who clicked on the link?

    • Scott L. Mitchell says:

      How do we get interest areas from Wufoo into MailChimp? Is there a way for the interest areas to sync?

    • Steve says:

      I’m also trying to figure out how to link checkboxes in Wufoo to Interest Groups in Mailchimp. Help!

    • Laura K. says:

      I’d really like to see MailChimp integrate with FormSpring as well. I really liked Wufoo, but I am having to leave it because I needed forms with Conditional Logic.

    • Nathan says:

      Hey Ben, someone else asked this, but I never saw a response. We love Wufoo and all of our forms are hosted with them and we love the fact that you’ve integrated with them, BUT is there a way to get more than just the email address to import into MailChimp? For example, our form (link below) includes an email address, birthday & anniversary field (see where I’m going with this?) and we’d love to setup autoresponders, like a happy birthday or anniversary letter, etc. Is that possible or are we just limited to importing the email address?

    • Nathan says:

      Forgot my link, sorry!

      http://www.lifepointsc.org/topics/join

      The reason we’re using Wufoo like this is because the formatting is consistent with our site and all of the other forms we have too.

    • Alex says:

      I’d definately vote for FormSpring integration.

      I really like Wufoo as well, but as I’m in the UK I can’t use them as they aren’t signed up to Safe Harbor, and I don’t fancy being sued over breaking the Data Protection Act.

      While Formsprings interface is a little clunkier they are signed up to Safe Harbor ( and the conditional logic feature is pretty useful) . I’m guessing that other UK/EU Mailchimp users would be in the same boat over this.

    • Scott says:

      Chimp integration with Wufoo – check. FormSprings? What about JotForm? Anyone familiar with all three and what would you suggest? Ben – is the Safe Harbor issue significant enough to inquire with these form companies?

      • Alex Buchanan says:

        I approached Wufoo (having used them for about a year) asking about whether they would be willing to sign up to Safe Harbor – they did consider it at length but eventually decided it wasn’t what they wanted to do – mainly because one principle of SF is that any company signed up cannot then transfer data to another company that isn’t signed up to SF – and they want to do a lot more integration with other systems (i’m guessing Mailchimp doesn’t have to worry about this as they are never sending anything to Wufoo.)

        Formspring have said they are signed up to it and are currently renewing their subscription.

        JotForm i’ve never heard of but they don’t seeem to mention Safe Harbor on their website. – I think a lot of smaller companies see it as an unnecessary extra.

    • Scott S says:

      Forms integration with MailChimp: I vote for FormSpring integration. After some due diligence, went with FormSpring over Wufoo and Jotform because for about the same price, you get more support and functionality. Forms can be a horrid experience, but now – it is not a problem with creation and reporting. Plus, I hear tell that FormSpring is creating a “FormSpring University” with lots of video tutorials, etc. Chimp go to the Spring. Drink. Dance.

    • Amanda says:

      Lots of votes for FormSpring, so we’re definitely going to look into whether they have an API and what kind of integration we may be able to work out. Thanks for all the great feedback.

    • ksolo says:

      what about being able to integrate with justa ny RSS feed? that would enable integration with both Wufoo and JotForm (haven’t used FormSpring, myself).

    • Fab says:

      Great feature! But how do I implement Mail Chimp’s double-opt in process with emails that I’ve imported from my WuFoo forms?

    • Jeff says:

      Yes, how do you double optin imported people from Wufoo?

      • Ben says:

        Members imported via Wufoo forms are not double opted-in. You’d need to make it very clear on your Wufoo form that people will be subscribed to your list. Or, provide a checkbox of some sort indicating opt-in. Then, in MailChimp, only send to those who checked the opt-in box. Hope that helps. If not, please contact our support team at help@.

    • Fab says:

      Got it. Will do. Thanks Ben.

    • David says:

      I’d love the ability to link one Mailchimp list to multiple Wufoo forms. That way I can keep ‘one list’ in Mailchimp, while having more targeted forms in wufoo that all go to the same place.

      David

      • Brad K says:

        Yes, please! Multiple WuFoo forms, one MailChimp list. That is exactly what I am looking for. Thanks for the great feature(s). Keep it up!

    • J. Massey says:

      Ok, just call me curious George and I’m also new to this. I look in my Mailchimp account and I see a section that says I can make sign up forms. Why would I need another service like Wufoo or any of the others mentioned?

      • Ben says:

        J.Massey,

        One example is our tshirt promotion, at mailchimp.com/tshirts . We’re using one of those services because they make it super easy to take a registration, along with a person’s mailing address, export to .CSV, then use that in Microsoft Word to mail-merge a bunch of shipping labels for delivery. Form tools like Wufoo and Formspring are built to do that job perfectly. In addition to that, we *could* take all the email addresses submitted in that form and import them to MailChimp, so that we can send them an email update later. But the truth is we have no plans to send people any marketing. If we did, we’d put a checkbox asking people to opt-in.

        Now that you know the general reason why, consider that there are a lot of restaurants and clubs that host events, and those are great as RSVP collection forms. Some nonprofits use Google Forms, because it’s free. Some people do personal stuff, like wedding party invites, using those external form tools. In all those cases, you can ask people to opt-in for future newsletters.

    • RJ says:

      Should definitely come in useful. Thanks

    • Brad K says:

      I have the same question as Nathan above: Can we get other fields aside from name and email address into Mailchimp from WuFoo? What I’d like to do is have an opt-in checkbox on WuFoo forms that shows up in MailChimp so that I don’t have to weed folks out by hand later. I tried having an Opt In field in my WuFoo form and in my MailChimp list, but the RSS feed doesn’t seem to want to connect the two. I’m also wondering whether folks I import the “old fashioned way” will be double enrolled if they’ve also submitted my Mailchimp quick-subscribe form at some point. Thanks!

    • Alex says:

      Just wanted to mention that Formspring (who I am growing to love even more each day) have now built their own interface with Mailchimp.

      You can use the API to match every field on a form to a corresponding field on one of your mailchimp lists via a handy drop down tool, and there is even an option to send out double opt in emails (though I haven’t tried this yet)

    • julie says:

      I’m having trouble getting MailChimp to connect because one of my form fields in WuFoo isn’t causing trouble. The actual MailChimp error reads, “We’ll skip it. You don’t have a field called How Did You Hear about the Clark Street SSA in your Wufoo form, or it’s reporting data for recent entries that we can’t validate.

      I’m not sure why this one is causing a problem. The form field is absolutely in my WuFoo form. Is it having trouble validating because the field is a drop-down selection?

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