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Email Marketing, Business & Monkeys

What’s your list activity score?

April 23rd, 2009 | by Amanda

A few weeks ago, we blogged about MailChimp’s List Activity Score. Since then, it’s been quietly gathering data about all our customers’ list “freshness” and tweaking delivery behavior based on that info. A couple days ago, we made the scores live. Under your “Lists” tab, you’ll see a row of little stars next to each of your lists:

list-stars

In general, the more stars, the better your deliverability will be. So what’s your score?

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Posted in Deliverability, MailChimp News | 2 Comments »

2 Comments

    • Tiago says:

      most of my lists get 4 or 5 stars… I was pretty amazed how good I was at them :)

      Reply to this comment
    • Andy Ciordia says:

      List rating scares me just as much as the confused AOL peoples account labeling us as spam from time to time. It’s weird when you have no real sense of control of a metric, and some of it is hard to just fix.

      Not saying I don’t like it. Just gives me an odd sense at the moment.

      Reply to this comment

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