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Email Marketing, Business & Monkeys

Vanity Subdomains in MailChimp Links

August 20th, 2008 | by Ben

Whenever you send an email campaign in MailChimp, there are these little links in the footer for the forward-to-friend tool, unsubscribe link, update-my-preferences, etc.

Before, if your recipients hovered their mouse over those links, they’d see MailChimp’s domains (actually, we made them look pretty generic, like “foward-to-friend.com” or list-manage.com).

Some people told us they were too generic, and some others (really paranoid people) told us they looked a little suspicious. Good point. So we changed them to automatically include your own company name in front, as a subdomain. It’s a nice little touch to help make your emails look even more professional and trustworthy.

vanity-urls.gif

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Posted in MailChimp News, MailChimp Upgrade | 4 Comments »

4 Comments

    • Dominic Martin says:

      Nice Touch! I didn’t find it a major gripe before but now that you’ve changed it, it will look more professional to our customers.

      Keep on changing the little things, they can often make a big difference.

      Reply to this comment
    • philldo says:

      Thanks for continually improving your services with these little touches. I liked the generic URLs compared to some service providers that listed their own company’s base URL. The new system is even better.

      Reply to this comment
    • Brian says:

      Guys, this is exactly what I was hoping for. What a perfect solution to the problem. I didn’t want my urls looking too… spammy. This is great.

      Thanks again for your continual fresh perspectives on your own products. Too many people rest on their laurels, and Mailchimp seems to constantly ask “what can we do better?” and then ACTUALLY brainstorm and improve.

      Way to go.

      Reply to this comment
    • Andrei says:

      I want to know if we can change client.list-manage.com to list-manage.client.com.
      I thinking about something like a DNS record forward.

      For example something.tumblr.com can be redirected to http://www.something.com with an A record in DNS settings.

      Thanks

      Reply to this comment

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