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Email Marketing, Business & Monkeys

Using Email To Uncover Hidden Social Networks

February 8th, 2008 | by Ben

It’s Friday, so I’m posting some stuff that makes me go, “hmm.”

Below is a diagram of email conversations within a company, immediately after an important project missed a deadline.

The color nodes represent people.  Clusters of nodes represent people reporting to important people (the proverbial you-know-what “hitting the fan”). The company used this diagram to find out who the truly important team members were, and decide on how to “un-stuck” the failing project. Neat.

Email social network

Orgnet is the company that ran the study. They specialize in the “measuring of industry ecosystems, uncloaking of conspiracies and data mining & visualization of diverse information.”

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  • MisterWong
  • Netvouz
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