I’ve started using my own short domains instead of the big URL shorteners for just that reason (branding). It also helps to make sure your domain isn’t blacklisted because you can set it so that only you have access to it.

You can find some neat short domains using domai.nr

I wish the post above included which URL shortener caused the problem so others could avoid that one in future marketing efforts. I guess running potential newsletters through spam filter checker tools is a good practice anyway.

Of course, these are confined to your own users to less likely to be outright abused.. but as ReturnPaths article said, the best you can probably do is be REACTIVE to problem sites. Right?

How do you guys manage your redirect domains?