Well, sort of– technically, we’re supporting Pseudo-Transactional Email Campaigns. (We are not your SMTP server… yet.) But what exactly is a Transactional Email Campaign? Our Transactional Email Campaigns aim to give you the ability to send the same campaign over and over again without changing much of the content. For example–
- Welcome/Sign-up emails for your website or mailing list
- Follow-up/Reminder emails
- Forgotten Password emails
This all happens through the magic of our API, or Application Programming Interface, which is essentially a set of code that allows MailChimp to interact with other applications. Not a programmer? The API is for nerds only. If you can’t call a function or find a programmer in your company to bribe, you can always contact one of our MailChimp Experts.
Since you’ve decided to set up a Transactional Email Campaign, the next question is HOW?
- Create a new List via the web interface
- Configure any Merge Vars or Interest groups for the List – this can be done via the API or the web interface
- Use the campaignCreate() method to create your campaign. Be sure to use a type of “trans“
- Now just rinse & repeat…
- Call listSubscribe() for each email address. Note that if you’d like, it is perfectly reasonable to add multiple addresses before sending.
- Call campaignSendNow() to send to everyone who has not received this before
- Done!
The documentation for campaignCreate() method can be found here. Also, take a look at the more in-depth technical overview information for some additional caveats and things to note about MailChimp’s Transactional Email Campaigns.
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