After this weekend, MailChimp will support the unicode character set in email campaigns, and in the opt-in process. So our international friends (in Greece, for instance) can now create a better, more local experience for your subscribers.

We’ve always been able to send emails with unicode characters in them, but there were tiny catches (mostly because of our interface). For example, you could send a campaign that used a foreign character set, but not the subject line.
Thanks to the new v3 platform, those little annoyances are gone, and our international friends can use MailChimp more easily now.

Internationalization is something we’ve committed to here at MailChimp, but it’s not as simple as adding a few meta tags to your pages and saying, “we’re global!” There are tons of issues to address (if you want to do it right), so it will take some time for us to get this perfected.

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