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Posts Tagged ‘twitter’

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Your Tweets Added To MailChimp Site Analytics

Tuesday, March 9th, 2010

thm-twitter-trackingOops, I can’t believe I forgot to mention during the launch of MailChimp v5 that we added tweet tracking to your MailChimp Site Analytics360 report. For those of you who don’t know, there’s a great big button under your MailChimp Reports tab where our Google Analytics users can get the ultimate birds-eye-view of how your email campaigns, CPC campaigns, and referrals influence traffic to your website. All from within MailChimp.

It’s called the Site Analytics360 report, which I used in this blog post to troubleshoot some strange open rate behavior in my email list (see: Why did my open rates change?)

Anyway, now we’re also showing your tweets on the report’s timeline, so you can see if (and how) twitter is affecting your overall site traffic. BTW, if you like stats and reports mashups, and you’re a blogger, you might also enjoy our Wordpress Analytics Plugin (more than 23,000 downloads and counting).

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Posted in Stats | No Comments »

Using Twitter For Promos Without Being a D-bag, Part II

Tuesday, December 15th, 2009

People Love Free Stuff

It’s hard for me to believe that we ever thought it would be difficult to give away 1,000 tshirts. On September 10th when we launched the promotion, all 100 shirts we made available were claimed within two and a half minutes. That’s one tshirt every 1.5 seconds. I was well aware that people love MailChimp, but it was amazing to witness in that way.

Tshirt_tweet1

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Posted in Community, MailChimp News | 11 Comments »

Using Twitter For Promos Without Being a D-bag

Friday, December 11th, 2009

eep_from_denmarkIn celebration of of our Forever Free Plan, we wanted to launch a promotional t-shirt giveaway. Free email marketing, free t-shirts.. makes sense right? In the marketing world they call it synergy, but it just seemed like a great way to help spread the word about MailChimp while celebrating our users at the same time.

Our goal wasn’t necessarily to amass more Twitter followers or Facebook fans just for the sake of increasing our follower count. After all, with both Twitter and Facebook the number of fans or followers you have isn’t significant in any real way. Sure, the more fans you have the larger the group of people who will see your message, but that doesn’t necessarily dictate their level of interaction/engagement with your brand or business.

Chart showing a 42% increase in our Fan growth

Chart showing a 42% increase in our Facebook fan growth

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Posted in Community, MailChimp News | 20 Comments »

Twitter-to-email Tutorial

Tuesday, December 8th, 2009

One thing we do with our @mailchimp twitter account is we tag our favorite tweets from customers. For example, if someone tweets something like this:

You "fav a tweet" by clicking the little star in the corner

You "fav a tweet" by clicking the little star in the corner

we click the little “favorite” star, and it gets saved in our list of favorites. It’s basically like bookmarking a web page, but for tweets. We then dynamically pull those favs into our MailChimp website (such as on our testimonials page). On the side, we’ll occasionally send those nice tweets around the office by email.

Then Amanda, our Chief Twitter Officer, realized something cool: all our favorites are available via RSS feed, so we can actually use MailChimp’s RSS-to-email tool to automatically send twittermonials to our entire team. Here’s how…

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Posted in MailChimp News, Using MailChimp | 8 Comments »

MailChimp’s Social Features

Monday, October 26th, 2009

MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.

One-click Social Share

We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.

connect_twitter

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Posted in Using MailChimp | 8 Comments »

Using flickr in email campaigns

Friday, October 16th, 2009

A couple days ago I mentioned the interesting use of flickr in Steve’s App Sketchbook email campaign. This morning I got this Halloween-ish email from ChoppingBlock that also used flickr in an interesting way: they invite you to post a high-res image from flickr to your blog, to see if you can name all the spooky characters in their latest tshirt:

feat_undead_detail

Twitter and Facebook seem to be getting all the attention from email marketers now (see: Sharing with Twitter v. Facebook), but don’t forget flickr, because it can be a great way to get your subscribers to contribute to your conversation with photos!

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Posted in MailChimp Customers, Stats, Tips, Tricks, Best Practices | No Comments »

Find Us At 140 | The Twitter Conference

Friday, September 18th, 2009

Next Tuesday and Wednesday (September 22 & 23) MailChimp will be at the Twitter Conference in Los Angeles.

140tc

Biz Stone, co-founder of Twitter, and Tony Robbins will both be keynote speakers at the event. Other presenters will be covering a range of topics, from branding to social gaming, tweeting celebrities and beyond. We definitely look forward to stuffing our brains full of new and interesting information and are also excited about meeting some of our users on the west coast. If you’re in the area and want to say hi, just give us a shout.

As MailChimp’s list of social media features continues growing, it seems only natural for us to attend the Twitter Conference. Especially with our new Twitter Template and our recent research showing that Twitter is being used more frequently than Facebook in email marketing. Oh, and you also know that you can track tweets and re-tweets about your email campaigns in your MailChimp dashboard, right? Hey, and don’t forget about our built-in integration with Twitter and other social sites, mmkay?

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Posted in Community, MailChimp News | No Comments »

Trends in Email: Sharing via Facebook and Twitter

Friday, July 10th, 2009

email_socialshareWe analyzed all emails sent in the last year (roughly one billion), and found that more and more people are including links in their emails to social networks like Twitter and Facebook. It’s quite interesting how Twitter sharing is growing at a faster rate than Facebook, and it seems that small businesses are really discovering the value in both platforms.

MailChimp provides a one-click feature for subscribers to share their completed email campaigns via the primary social networks. Currently 9% of campaigns (roughly 90 million emails) are shared via Twitter, Facebook, MySpace, Digg, StumbleUpon, or Delicious.

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Posted in Community, Emarketing, Business, MailChimp News | 2 Comments »

Adding Social Sharing Links to Your MailChimp Campaigns

Wednesday, November 19th, 2008

Here’s a nice example of a MailChimp customer (T in the Park) using the new social sharing links in their email newsletter footer:

This is a relatively new feature at MailChimp that lets your subscribers share your campaign via twitter, facebook, digg, reddit, linked in, and other social sites. If you’d like to add this to your MailChimp campaigns too, just insert this little tag: *|MC:SHARE|* in your footer (or wherever you want) and we’ll do the rest.

Another cool merge tag to try: *|TRANSLATE:EMAIL_LANG|*

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Posted in Email Design, Using MailChimp | 8 Comments »

Have You Seen This Chimp?

Friday, October 10th, 2008

Chimpnapped!

It all started innocently enough this past Friday, October 3.  MailChimp Co Founder Ben Chestnut was to give a presentation on the basics of email marketing at this year’s Webmaster Jam Session.  In an effort to showcase the newly acquired life-size MailChimp (and pull off some subliminal marketing at the same time), Ben brought Frederick Von Chimpenheimer IV plus two cases of bananas with him to the Loudermilk Center in Atlanta.  Had we known then what we know now, Freddie might  have stayed safe from the hands of his ruthless abductors!  Allow me to recount for you the harrowing saga surrounding our dearly beloved missing MailChimp.

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Posted in MailChimp News, Uncategorized | 6 Comments »

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