A little while back we mentioned some spam filters were automatically clicking every single link inside of email campaigns, to check out the reputation of the landing page.

The problem was that these spam filters were also automatically clicking our one-click unsubscribe link. While it’s not a widespread problem (yet), we have started to receive calls about unwanted unsubscribes. We traced most back to Trend Micro.

Anyway, most people recommended a 2-step unsubscribe process in response to this. And that’s a logical recommendation.

But whenever I actually work up the energy to click an unsubscribe link, I want off. NOW. Taking me to a landing page where I have to click yet another button—or even worse—enter my email address again, is not acceptable. It just looks pathetic. Like it’s a lame attempt to keep me trapped on the list. Especially when the confirmation buttons are confusing:

“Yes, I don’t want to unsubscribe” and “No, I want to stay on the list.”

Our programmer (The Chad) came up with a novel workaround, allowing us to keep the one-click convenience, while using the 2-step as a fallback…

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