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	<title>MailChimp Email Marketing Blog &#187; salesforce</title>
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		<title>MailChimp CRM Integration With Salesforce, Highrise, Batchbook</title>
		<link>http://www.mailchimp.com/blog/mailchimp-crm-integration-with-salesforce-highrise-batchbook/</link>
		<comments>http://www.mailchimp.com/blog/mailchimp-crm-integration-with-salesforce-highrise-batchbook/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 21:14:51 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[MailChimp News]]></category>
		<category><![CDATA[MailChimp Upgrade]]></category>
		<category><![CDATA[batchbook]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[highrise]]></category>
		<category><![CDATA[salesforce]]></category>
		<category><![CDATA[v4]]></category>

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		<description><![CDATA[Our goal is to eventually have full integration between MailChimp and all the major CRMs. It&#8217;s why we&#8217;ve invested so much into building a robust API.
Our first &#8220;baby step&#8221; in that direction is our recent integration with Salesforce.com and Highrise (37signals&#8217; CRM product). If you&#8217;re a MailChimp user, you can now give us your Salesforce [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-2125" style="border: 0pt none; margin: 5px;" title="crms-that-mailchimp-integrates-with" src="http://www.mailchimp.com/blog/wp-content/uploads/2009/01/crms-that-mailchimp-integrates-with.jpg" alt="" width="232" height="202" />Our goal is to eventually have full integration between MailChimp and all the major CRMs. It&#8217;s why we&#8217;ve invested so much into building a robust <a href="http://www.mailchimp.com/api">API</a>.</p>
<p>Our first &#8220;baby step&#8221; in that direction is our recent integration with <a title="Salesforce.com CRM" href="http://www.salesforce.com" target="_blank">Salesforce.com</a> and <a title="Highrise CRM" href="http://www.highrisehq.com">Highrise</a> (37signals&#8217; CRM product). If you&#8217;re a MailChimp user, you can now give us your Salesforce or Highrise information, and we&#8217;ll import your customers into a list, so you can send an email campaign to them (and track opens, clicks, etc).</p>
<p>We call this a &#8220;baby step&#8221; because for now, it&#8217;s a one-way conversation. In future releases, we&#8217;ll introduce functionality to sync data &#8220;both ways.&#8221; Stay tuned.</p>
<p><a title="Batchbook CRM" href="http://www.batchbook.com" target="_blank">Batchbook</a> is an exception to all this. Their CRM is MailChimp-ready right out of the box, so the integration is easy and seamless (check out their <a title="Batchbook integration with MailChimp" href="http://www.batchblue.com/screencasts.html#mailchimp-video" target="_blank">demo video here</a>). You can quickly build segments within Batchbook by searching your customer &#8220;tags&#8221; and &#8220;super tags.&#8221; Then, you pass the list over to MailChimp with the click of a button. MailChimp gives them two opposable thumbs up!</p>
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