You know you should be sending email newsletters to your clients and customers on a regular basis. But you never find the time to write them, do you?

The truth is, you’ll probably never find the time to sit down and write an email newsletter. That’s exactly why we created MailChimp’s RSS-to-Email tool. It takes content from your blog (or any RSS feed), and sends it as an email newsletter to your subscribers. Automagically.

If you’re a heavy blogger, you’re probably wondering if it’s anything like Feedburner or Feedblitz or the other bajillions of RSS-to-email tools out there. No. Mainly because with MailChimp, you can use your own highly-customized HTML email templates, and we provide open and click tracking, bounce management, list cleaning, spam filter check, and more.

But here’s the part that’ll make you really poop your pants. RSS feeds don’t just come from blogs. Your e-commerce cart probably publishes an inventory RSS feed (think email alerts when products are back in stock). Most event calendar services publish RSS feeds (think event alerts). Social networking sites like Facebook and Ning have RSS feeds. Airfare alerts are often in RSS format. They can all be turned into automated, trackable email campaigns with MailChimp.

Sound interesting? Here’s how to get started…

(more…)