Email Marketing, Business & Monkeys
Douglass Karr over at the Marketing Technology Blog has helped develop a mobile alert plugin for a crime alert website in Indiana. Alerts are also available as a once-daily email, which is powered using MailChimp’s RSS-to-Email feature!
Started November 1, 2008 and currently serving the Terre Haute and Bloominton, Indiana metro areas, B-Aware sends out crime alerts compiled from local police blotters. The organization’s goal is to facilitate greater crime awareness amongst local residents.
MailChimp is sponsoring BlogWell, a one-day conference organized by GasPedal and Blog Council, that is taking place October 28, 2008 in San Jose, California. BlogWell is slated to provide unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. This is a great opportunity for anyone looking to get started or improve their corporate social media efforts.
One way you can improve your own social media efforts, corporate or otherwise, is by using MailChimp’s RSS to email tool. You blog it, we mail it. It’s brilliantly simple! And when used in conjunction with Chimpfeedr– our very own “stupid simple” RSS feed masher– we guarantee it’ll meet or exceed your daily fiber requirements.
If you’re using MailChimp’s new RSS-to-Email feature to send automatic emails to your list whenever you update your blog, we’ve got a new merge tag you might want to include in your content:
*|RSS:RECENT|*
This will tell MailChimp to insert links to your 5 most recently published articles from your blog.
If you want, you can hack that merge tag a little bit like this:
*|RSS:RECENT10|*
to insert links to the 10 most recent articles instead.
Do you ever wish you had more time to do your email marketing? When you do find the time, do you basically just copy-paste content from your blog into your email newsletter?
Same here.
So in MailChimp v3.2, we decided to make all that automatic with our RSS-to-email tool. You create a beautiful HTML email template in MailChimp, then tell it where to grab your RSS feed (this can be your blog, events calendar—any RSS feed whatsoever). Then, whenever your RSS feed gets updated, MailChimp automatically sends an email to your subscribers.
It’s like putting your email marketing on auto-pilot.
And unlike other blog-to-email tools, you can totally customize the RSS emails with your branding, you can track opens and clicks, and you can even include advertising. Here’s a demo video:
Give it a try! MailChimp free trial
Free HTML Templates →Templates tested in all major email clients, ready for customizing.
Compare Us →Check out how we compare against other email marketing providers.
View Pricing Plans →MailChimp offers flexible plans for every budget.
Try MailChimp Free →Mailchimp is totally free for lists below 100 subscribers, so give it a try.
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