Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an article entitled, “Writing Great ALT Tags for Your E-Newsletters”

ALT Text is what you see when an image is blocked in an email reader’s preview pane (related story). Writing alt-text that entices your recipients to click the “Turn images on” button is a real art form.