NavySEALS.com is an e-commerce site that sells diving equipment, tactical gear, nightvision goggles, two-way radios—basically, all the cool stuff I wish I knew how to use, and that my wife wouldn’t let me buy in a million years (check out their website here).

I just spoke with Tony Vernetti, their e-commerce manager, about how they use MailChimp’s Google Analytics integration. I was kind of surprised at how much you could do with our own product!

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