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Posts Tagged ‘merge tags’

How To Guide: Merge Tags

Monday, January 18th, 2010

mergetags_cover

MailChimp offers all kinds of merge tags that allow you to dynamically add information to your campaign, so you can include something like a subscriber’s name, your Twitter profile, or even build an entire campaign with content from other sources.

We put together a manual for using merge tags so you don’t have to scratch your head when you look at our cheat sheet. The cheat sheet is a great reference, but it’s helpful to see what the merge tags look like when you put them in your template and how they’ll look to your subscribers when they receive your email. That’s what this guide is for.

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Posted in Tips, Tricks, Best Practices, Using MailChimp | 7 Comments »

Linking to YouTube, Blip.tv and Vimeo in MailChimp

Friday, October 30th, 2009

thm_youtubemergeEverybody wants to embed videos into their HTML emails. The sad truth is they break more often than not. There are promising developments here and there (and Mark Brownlow has a great roundup here).

But the fact of the matter is the safest thing you can do is generate a screenshot of your YouTube video player, insert that image into your email, then link it to your actual video landing page.

It’s a miserable process that we just made easier with our YouTube (and Blip.tv and Vimeo) merge tag…

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Posted in MailChimp News, Using MailChimp | 30 Comments »

MailChimp’s Social Features

Monday, October 26th, 2009

MailChimp is chock full of social features and integrations to make it easier to share with your network. And according to industry benchmark studies, social share links increase both the reach and the click rate of email campaigns. If you’re not using these features yet, you might want to consider checking them out.

One-click Social Share

We’ve made it super simple to connect MailChimp with Twitter, allowing you to automatically tweet a link to your campaign as soon as you hit the send button. Just go to your Account settings, and click on Integrations. Under Twitter, just click the big authorize connection button and oAuth will take it from there. This is a safer and better way of integrating with Twitter because it means you no longer have to enter your Twitter username and password directly into MailChimp.

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Posted in Using MailChimp | 8 Comments »

New Social Site Merge Tags

Monday, July 13th, 2009

A little while ago, we launched a “social sharing” merge tag:

* | MC:SHARE | *

*|MC:SHARE|*

When placed, it inserted a large row of social sites that your readers could share your newsletters with. One request we started receiving immediately after launching this was the ability to specify individual social sites (not all of them at once).

You can do that now. Here’s how…

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Posted in Community, MailChimp News | 4 Comments »

New Merge Tag – Most Recent Campaigns

Tuesday, January 20th, 2009

We’ve created a new merge tag that you can insert into your email campaigns that basically displays links to your 5 most recent newsletters (sent to that list). Here’s an example of what you can do with it:

If you code this into your email content:

It’ll look like this when you actually send the campaign:

It’s a great way to give your most recent subscribers access to your past content. Note that it pulls the subject lines from your 5 previous campaigns. Also, you can change it to any number, like: *|LIST:RECENT3|*, *|LIST:RECENT10|*, *|LIST:RECENT20|*, etc., if you’d like to change it from the default 5.

Speaking of past campaigns, learn how to embed our free campaign archive module onto your own website

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Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 2 Comments »

MailChimp Subscriber Chiclet

Monday, October 13th, 2008

We’ve created a little “chiclet” that you can add to your website that shows off how many subscribers you have on your list (actually, there are 4 different chiclet designs to choose from).

Just add a little snippet of JavaScript code to your web page, and we’ll display an automatically updating count of your subscribers.

You’ll find the code snippets under your /lists/ tab ==> design signup forms and response emails ==> “integration code” area.  While we were at it, we created a special merge tag that you can insert into your email campaigns that shows how many subscribers you have.  So you can say stuff like, “Wow, this newsletter has *|LIST:SUBSCRIBERS|* members!” We’ll insert that merge tag with your current list count. There’s actually a PLEH-thora of new merge tags we just launched, which you can find in the new “advanced merge tag reference” described here.

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Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 4 Comments »

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