We’ve implemented a new merge tag that allows you to quickly gauge subscriber sentiment about a question or issue, using a rating scale of 1-10. This is a great little addition for all sorts of different users. Imagine you’re a restaurant that just launched a new lunch menu. Why not ask people how they’re enjoying it? Or if you’re an auto shop, you could ask how likely your subscribers are to recommend you to a friend. The possibilities are virtually endless.
Posts Tagged ‘mailchimp merge tags’
New Quick Poll Merge Tag
Friday, February 12th, 2010Tags: mailchimp merge tags, poll, v5
Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 13 Comments »
Table of Contents Merge Tag
Wednesday, July 15th, 2009
In the latest MailChimp upgrade we developed an easy way for you to add a table of contents to your newsletter.
The * | MC:TOC | * dynamic merge tag works by pulling anything from your email that is formatted as Title text, and displaying it as an ordered list complete with bullet points. Each item in your table of contents is then anchor linked to the corresponding blurb in your email.
To add a table of contents to your email, simply insert * | MC:TOC | * where you’d like the contents listing to appear. In the example screen shots you can see that I added some Title text (”In this edition of The MonkeyWrench”), and then added the merge tag below it.
You can also insert a Table of Contents in either the right or left column of a two-column template and the merge tag will work exactly the same way.
(I’ve used extra spaces between the elements of the merge tag so that it will render correctly for those who subscribe to the RSS-to-Email version of the blog.)
Tags: dynamic content, mailchimp merge tags, table of contents, v4.2
Posted in Email Design, MailChimp News, MailChimp Upgrade | 17 Comments »
MailChimp Merge Tag Tricks
Wednesday, November 19th, 2008Here’s a video of some neat things you can do with MailChimp’s merge tags (formatting tricks, dynamic content based on interests, etc):
Tags: advanced merge tags, dynamic content, mailchimp merge tags
Posted in Using MailChimp | 4 Comments »
NEW! Advanced Merge Tags
Monday, October 13th, 2008Merge tags allow you to personalize your emails. One of the most basic and common uses of merge tags would be something like, “Hello, *|FNAME|*” inserted as a greeting for your email. The tag *|FNAME|* will insert the user’s first name, making for a customized email experience.
In the latest MailChimp system update, we’ve added support for advanced merge tags. These enable you to to do some very cool things, including the ability to create dynamic content. In the Campaign Builder, when you click to edit any area of your content, you’ll see a link for the “advanced merge tag reference”. Clicking this will bring up an information window with all the details I’m about to share. We’ve divided this reference into categories to make it easier to use: Formatting, Dynamic Content, List Information, Sharing, and Campaign Information.
Tags: advanced merge tags, dynamic content, mailchimp merge tags, mailchimp v3.3
Posted in MailChimp Upgrade, Tips, Tricks, Best Practices, Using MailChimp | 49 Comments »
Conditional (Dynamic) Content in MailChimp
Wednesday, May 14th, 2008One of the new features going live this weekend in MailChimp is what we call “Smart Merge Tags.”
If you’re a MailChimp customer, you’re familiar with sticking the merge tag *|FNAME|* wherever you want the recipient’s first name to appear. Simple stuff.
But we’ve got a new set of merge tags that let you do some really smart stuff with logic and conditions and A/B test content…
Tags: email dynamic content, mailchimp merge tags
Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 7 Comments »
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