We’ve implemented a new merge tag that allows you to quickly gauge subscriber sentiment about a question or issue, using a rating scale of 1-10. This is a great little addition for all sorts of different users. Imagine you’re a restaurant that just launched a new lunch menu. Why not ask people how they’re enjoying it? Or if you’re an auto shop, you could ask how likely your subscribers are to recommend you to a friend. The possibilities are virtually endless.
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Email Marketing, Business & Monkeys
Posts Tagged ‘mailchimp merge tags’
Table of Contents Merge Tag
Wednesday, July 15th, 2009
In the latest MailChimp upgrade we developed an easy way for you to add a table of contents to your newsletter.
The * | MC:TOC | * dynamic merge tag works by pulling anything from your email that is formatted as Title text, and displaying it as an ordered list complete with bullet points. Each item in your table of contents is then anchor linked to the corresponding blurb in your email.
To add a table of contents to your email, simply insert * | MC:TOC | * where you’d like the contents listing to appear. In the example screen shots you can see that I added some Title text (”In this edition of The MonkeyWrench”), and then added the merge tag below it.
You can also insert a Table of Contents in either the right or left column of a two-column template and the merge tag will work exactly the same way.
(I’ve used extra spaces between the elements of the merge tag so that it will render correctly for those who subscribe to the RSS-to-Email version of the blog.)
NEW! Advanced Merge Tags
Monday, October 13th, 2008Merge tags allow you to personalize your emails. One of the most basic and common uses of merge tags would be something like, “Hello, *|FNAME|*” inserted as a greeting for your email. The tag *|FNAME|* will insert the user’s first name, making for a customized email experience.
Advanced Merge Tags
In the latest MailChimp system update, we’ve added support for advanced merge tags. These enable you to to do some very cool things, including the ability to create dynamic content. In the Campaign Builder, when you click to edit any area of your content, you’ll see a link for the “advanced merge tag reference”. Clicking this will bring up an information window with all the details I’m about to share. We’ve divided this reference into categories to make it easier to use: Formatting, Dynamic Content, List Information, Sharing, and Campaign Information.
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