Here’s a video of some neat things you can do with MailChimp’s merge tags (formatting tricks, dynamic content based on interests, etc):
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Posts Tagged ‘mailchimp merge tags’
MailChimp Merge Tag Tricks
Wednesday, November 19th, 2008Tags: advanced merge tags, dynamic content, mailchimp merge tags
Posted in Using MailChimp | 4 Comments »
NEW! Advanced Merge Tags
Monday, October 13th, 2008Merge tags allow you to personalize your emails. One of the most basic and common uses of merge tags would be something like, “Hello, *|FNAME|*” inserted as a greeting for your email. The tag *|FNAME|* will insert the user’s first name, making for a customized email experience.
In the latest MailChimp system update, we’ve added support for advanced merge tags. These enable you to to do some very cool things, including the ability to create dynamic content. In the Campaign Builder, when you click to edit any area of your content, you’ll see a link for the “advanced merge tag reference”. Clicking this will bring up an information window with all the details I’m about to share. We’ve divided this reference into categories to make it easier to use: Formatting, Dynamic Content, List Information, Sharing, and Campaign Information.
Tags: advanced merge tags, dynamic content, mailchimp merge tags, mailchimp v3.3
Posted in MailChimp Upgrade, Tips, Tricks, Best Practices, Using MailChimp | 24 Comments »
Conditional (Dynamic) Content in MailChimp
Wednesday, May 14th, 2008One of the new features going live this weekend in MailChimp is what we call “Smart Merge Tags.”
If you’re a MailChimp customer, you’re familiar with sticking the merge tag *|FNAME|* wherever you want the recipient’s first name to appear. Simple stuff.
But we’ve got a new set of merge tags that let you do some really smart stuff with logic and conditions and A/B test content…
Tags: email dynamic content, mailchimp merge tags
Posted in MailChimp News, MailChimp Upgrade, Using MailChimp | 2 Comments »
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