This post has absolutely nothing to do with email marketing. But if you’re interested in graphic design and branding, you might enjoy.

I’ve been wanting to redesign the MailChimp logo since—well, since I first designed it in 2001. I kinda hacked the logo together really fast in Fireworks (which is just not meant for high-res print).  I think it went something like this. Mark, my co-founder, said: “Yo Ben, MailChimp’s live now. Um, I think it could use a logo.” Me: “Oh crap. Here, I’ve already got a monkey file open (don’t ask) so I’ll put a hat on him and send it over.”

Anyway, our beloved mascot has gone through a bunch of iterations over the years, each one slightly less clumsy than the preceding version, but I’ve never been happy with it.

Until now. That’s because this time, we went out and hired an expert.

Jon Hicks, who is probably most famous for his work on the Firefox logo (check out this interview over at Floating Frog), and most recently the SilverBack App logo, has given us an awesome new MailChimp mascot.

We’re currently working on a fresh new MailChimp website where you’ll see lots of the new branding. But for now, I thought I’d provide a sneak-peek.

Follow the link below to see Jon’s final work, and what led us to the new design.

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