Each and every email campaign sent out with MailChimp is given a permanent, unique address in our Campaign Archive.  This is the location we link to from the campaign header text: Email not displaying correctly? View it in your browser. (click to view the example shown at left)

In MailChimp v3.4, we’ve added an elegant new feature that will automatically translate your campaigns into a mobile friendly version when viewed in a mobile browser.  It’s automatic and the feature just works! There is no need to change your opt-in form to provide a mobile option under “preferred format” because we’ve built this functionality into the system for you.

At left, you’ll see an email campaign sent from Soup Studios just as it appeared in my iPhone mail.  All I have to do to view the mobile device optimized version is click on the “View it in your browser” link in the email header.  This automatically opens the link in my iPhone’s Safari browser– which MailChimp can detect– and displays a mobile version of the campaign.  Pretty cool stuff, huh? (see screen shot below)

Automatically Optimized for Mobile Devices

One more point worth mentioning is that if you’re on the go and want to view a campaign, you can easily check out the mobile version on your hand-held device.  Unlike when you opt-in to a list and select “mobile device” as your preferred email format, with MailChimp you will still have the original email available for viewing when you get back to your computer.

This works for all mobile devices with a web browser, so it’s not just for iPhone users.  It comes as no surprise that four out of five doctors recommend taking advantage of mobile versions of email campaigns in conjunction with MailChimp for iPhone, Android, or Yahoo Blueprint enabled devices.

• View Mobile Version: When recipients on mobile phones click the “View this in your browser” link to see your campaign’s archive, we’ll redirect them to an automatically generated, mobile-browser-friendly version of your campaign. Speaking of mobile: See MailChimp’s versions for iPhone, Google Android, and Yahoo Widgets.
• Auto-Designed Email Templates: Whenever you create a new email template, MailChimp will visit your website, find your logo, look at your CSS code to determine your brand’s color scheme, fonts, etc., then he’ll automatically design an email template for you that matches your brand. It can be a real time-saver for people who don’t have their own graphic designers on staff. And it’s free!
• E-Commerce Integrations: MailChimp now integrates with Magento, ZenCart, and osCommerce so that you can track sales, conversions, who bought what (and more) from your email campaigns (kind of like our Google Analytics 360 integration). Plus, you don’t have to add code snippets to your website, and you don’t have to “tag” links in your campaigns. It’s all automatic. Just in time for the holidays! Read more about it here.
• New Language added: We’ve added Serbian to our list of languages (thanks to Nate and all our friends at the Serbian Cultural and Arts Center)! We’ve also added a few more “pseudo” languages, just for fun (including “Swedish Chef,” Jive, Hacker, and Elmer Fudd). This brings our list of languages to—honestly, I’ve lost count. Something like 25 or 30.

All of the new features are free to MailChimp customers (they’re already live in your account), and we’ll be posting details, screenshots, and tutorials shortly.

You’re welcome.

MailChimp Campaign Stats on iPhone

The guys in the MailChimp Lab have just launched a mini-MailChimp for the iPhone.

MailChimp customers: just go to MailChimp.com on your iPhone and sign in (or go straight to admin.mailchimp.com), then we’ll redirect you to the iPhone version.

It’s not a fully functional MailChimp account where you can create a full blown HTML Email campaign. Think of it as “MailChimp Lite.” It’s a way for you to log in to your account, quickly check the stats (Mmmmm, pie charts) for your recent campaigns, read your “Chimp Chatter” to find out what’s going on with your email marketing, and it’s a handy way to subscribe people you meet (such as at trade shows and events) to your email lists.

When you’re logged in, you’ll see this:

Home page when you log in to MailChimp for iPhone

1. Click on “dashboard” to go to your Chimp Chatter. MailChimp will give you a bird’s eye view of everything that’s going on with your email marketing.
2. Click on “reports” for a list of recent campaigns. Then, click a campaign to see its stats.
3. Click on “subscribe” to see all your managed MailChimp lists. Then, pick a list, and you can add a subscriber to the list.

Check your recent campaign stats

Special Report: iPhones & Email Marketing – 10 Pros & Cons

The article starts with

“It’s clear that the iPhone is more than a fad. In a little more than six months, 3.7 million Americans and around 400,000 Europeans have purchased an iPhone.”

and then covers the following:

- How the iPhone renders email
- Is file size an issue
- How to really get an iPhone user’s attention

More iPhone goodness:

Here’s a movie we created on how HTML Email looks on an iPhone.

Here’s a very long, very cool movie of Edward Tufte discussing the interface design of the iPhone