In case you missed it, we recently released a new email template language that makes it pretty easy for web designers to code custom templates using some basic HTML and CSS that will tie into the MailChimp design inspector, so your clients can tweak certain design elements with out destroying the layout or design. (more…)
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Email Marketing, Business & Monkeys
Posts Tagged ‘html email design’
Email Design Tip: The 250 Pixel Box
Thursday, December 18th, 2008How should you design your HTML email campaigns for maximum readability?
If you design web pages, you probably start with the assumption that most users have a screen resolution of 1024×768 pixels. Then you work your way down from there. But what about when you design HTML emails?
Here’s a very nice HTML email design (click to zoom in):
It was designed no wider than 600 pixels. That’s extremely narrow, by most web designers’ standards.
Even so, here’s what that email looks like in the preview pane of Outlook 2003:
That’s on a 1024×768 screen, with the preview pane set to “horizontal” mode.
Here’s what it looks like in Outlook2003 with preview pane set to vertical:
Automatic Email Designer
Wednesday, November 12th, 2008Users often tell us that one of the biggest obstacles to sending their first email campaign is building their template. With v3.4, we’ve made it even easier to get started using MailChimp by adding an Automagic Eaze Whiz feature! Here’s the play-by-play with screen shots.
Step 1. After you’ve created your list and are ready to design your first template, the first step is to create a new campaign. This will work for any of our campaign types, but for beginners, just select “regular ol’ campaign.”
Step 2. Select the list you’d like to send your campaign to.
Remember when you set up your list and entered information like your name, phone number and the website address where people can opt-int? Eaze Whiz pulls the information for your template from your website, finding things like your logo, color palette and even some sample content. (more…)
7 Basic Email Templates Every Business Needs
Wednesday, January 30th, 2008Getting started in email marketing? Here are 7 email templates every business will eventually need (this is basically a list of templates I’ve had to create for our own company over the years). You might as well go ahead and get these email templates built, so that they’ll be ready when you need them…
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