Seth Godin’s got a nice rant about emails that say, “do not reply to this email, because nobody will read it.”

http://sethgodin.typepad.com/seths_blog/2008/07/if-you-dont-wan.html

These emails bug me too—except maybe some transactional messages. I don’t exactly expect to hit “reply” for an Amazon.com receipt.

Anyways, if you’re sending email marketing (not transactional) messages, you really, really should setup a dedicated reply-to email address before you send your first campaign. It’s a step that we’ve noticed a lot of newbie email marketers forget, and it’s exactly why we wrote this free guide:

Your First Email Marketing Campaign

It’s a checklist that covers lots of other little things new email marketers forget to do. Hope you find it useful.