I just got off an ESPC call where Cloudmark was presenting. Very cool stuff. Learned they protect over 600 million inboxes around the globe via just about all the major ISPs.

Anyway, the guy from Cloudmark said he knew he’d be on a call with a bunch of email service providers (ESPs), so he looked us all up in their database to see if he had any records on us (this is the part of the call where you could hear a pin drop).
Then he said something along the lines of, “95% of problems that ESPs have seem to be coming from relationship newsletters, not sales promotions.”

Huh?

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