Email Marketing, Business & Monkeys
TwitterKeys is a service developed by the folks over at The Next Web Blog that allows you to insert certain Unicode characters in your tweets. Instead of posting that you have a conference call and coffee date before you head to the airport this afternoon, you might tweet something like “☎ then ♨ before ☞ ✈” To address the challenge of trying to remember all these great characters, @bomega and @sandervdv created a bookmarklet that brings up (more…)
Ever since we launched our Google Analytics integration, eRetailers have been eating it up, and sharing all kinds of great ROI stories with us.
One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from NavySeals.com.
One common thread in all the stories we’ve heard is that our customers keep logging in to Google Analytics to see revenue generated. Then, they’d pull out a calculator to figure out the ROI of that campaign (don’t ask me for the formula—I always have to Google it, then Wikipedia whatever Google tells me. I suck at math).
Anyway, we thought, “Why not just pull their campaign stats from Google Analytics, calculate the ROI, and stick all this into their MailChimp campaign reports?”
So we did that. We call it MailChimp Analytics360 (Get it? Full circle?) It’s powerful. It’s insightful. It’s easy. And it’s free.
Web designers and developers: ever help a client with an email marketing project, then started to get this weird, uneasy feeling in your stomach that maybe—just maybe—you were helping your client spam? You were probably more concerned about your karma, but did you know it can also hurt your client’s email reputation (and potentially yours?). Once that happens, good luck getting your email delivered, no matter what server or service you’re using.
At MailChimp, we’ve had to shut down quite a few creative agencies for their client’s bad email habits. Sadly, most problems could have been easily prevented.
We’ve posted a free PDF guide (9 pages): Warning Signs Your Client Is Spamming.
The free downloadable guide covers how to tell if your client is crossing the line, and how to gently guide them back over from the dark side (without losing the project). More specifically, we go over:
Returnpath posted a link to this neat email coupon idea from Bath & Body Works.
Email coupons are far from revolutionary, but the thing I like about this one is that they host their coupon image on their server, and then swap it with an “Expired” image whenever the expiration hits.
That way, nobody can accidentally download and print a coupon that was no good. Image swapping – don’t you wish you could do that with newspapers? You could actually create some-what personalized email coupons using a little merge-tag creativity (here’s a tutorial).
Our in-house Mac-freak and iPhone lover Mark Armstrong was interviewed in this very informative article over at MarketingSherpa:
Special Report: iPhones & Email Marketing – 10 Pros & Cons
The article starts with
“It’s clear that the iPhone is more than a fad. In a little more than six months, 3.7 million Americans and around 400,000 Europeans have purchased an iPhone.”
and then covers the following:
- How the iPhone renders email
- Is file size an issue
- How to really get an iPhone user’s attention
More iPhone goodness:
Here’s a movie we created on how HTML Email looks on an iPhone.
Here’s a very long, very cool movie of Edward Tufte discussing the interface design of the iPhone
Here’s a nice writeup on how Youth Ministry Exchange uses MailChimp:
Article: “The Newsletter is Out”
I like it because it shows the human side of sending a newsletter. It’s not all about buttons and features and technology.
Sometimes, you have to get your wife involved…
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