A few weeks ago, email marketing expert Mark Brownlow discussed an interesting but quietly growing trend in 2008– the increasing use of animated GIFs in email. There are likely a couple reasons that this is true. First, animated GIFs appear to function in almost all major email clients, and second, because they seem to work. A/B tests by BlueFly, for example, found an animated email pulling in 12% more revenue than the non-animated equivalent.
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Email Marketing, Business & Monkeys
Posts Tagged ‘email marketing tips’
Trend Watch: Animated GIFs in Email
Tuesday, January 13th, 2009Do Not Reply To This Email
Wednesday, July 16th, 2008Seth Godin’s got a nice rant about emails that say, “do not reply to this email, because nobody will read it.”
http://sethgodin.typepad.com/seths_blog/2008/07/if-you-dont-wan.html
These emails bug me too—except maybe some transactional messages. I don’t exactly expect to hit “reply” for an Amazon.com receipt.
Anyways, if you’re sending email marketing (not transactional) messages, you really, really should setup a dedicated reply-to email address before you send your first campaign. It’s a step that we’ve noticed a lot of newbie email marketers forget, and it’s exactly why we wrote this free guide:
Your First Email Marketing Campaign
It’s a checklist that covers lots of other little things new email marketers forget to do. Hope you find it useful.
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