A few weeks ago, email marketing expert Mark Brownlow discussed an interesting but quietly growing trend in 2008– the increasing use of animated GIFs in email. There are likely a couple reasons that this is true. First, animated GIFs appear to function in almost all major email clients, and second, because they seem to work. A/B tests by BlueFly, for example, found an animated email pulling in 12% more revenue than the non-animated equivalent.
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Email Marketing, Business & Monkeys
Posts Tagged ‘Email Design’
Trend Watch: Animated GIFs in Email
Tuesday, January 13th, 2009Email Design Tip: The 250 Pixel Box
Thursday, December 18th, 2008How should you design your HTML email campaigns for maximum readability?
If you design web pages, you probably start with the assumption that most users have a screen resolution of 1024×768 pixels. Then you work your way down from there. But what about when you design HTML emails?
Here’s a very nice HTML email design (click to zoom in):
It was designed no wider than 600 pixels. That’s extremely narrow, by most web designers’ standards.
Even so, here’s what that email looks like in the preview pane of Outlook 2003:
That’s on a 1024×768 screen, with the preview pane set to “horizontal” mode.
Here’s what it looks like in Outlook2003 with preview pane set to vertical:
A way to safely send image-heavy HTML emails?
Tuesday, January 15th, 2008We’re always preaching that you should never send an image-only or very image-heavy HTML email. It’s #3 on our top email marketing mistakes we see people make.
But there are always going to be exceptions. You will inevitably come up with an email campaign that’s very image heavy. Perhaps it’s for a big splashy product promotion. Or a big e-coupon. Or some postcard. Whatever.
Mark Brownlow recently posted an interesting theory on how you can increase your chances of that email getting opened, and we wondered if it was possible for our customers to (easily) do this sort of thing in MailChimp…
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