They all get together and create best practices and policies like (PDF downloads):

• Abuse Desk Common Practices, and
• Senders Best Communications Practices, Version 2.0

When big ISPs make recommendations on abuse desk practices, and email marketing delivery, we figure we should be a part of the conversation.

MAAWG is also composed of members in the anti-spam industry, and email reputation (like our friends at ReturnPath). Every time MAAWG publishes a document or set of guidelines, we read it forward and backward, to make sure MailChimp (and our customers) follow recommended best practices.

In fact, that’s why we’re members of other email industry groups, such as:

• ESPC – Email Senders and Providers Coalition
• EEC – Email Experience Council
• AOTA – Authentication and Online Trust Alliance
• Email Marketers Club

We stay up to date, so you and your clients stay up to date.