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	<title>MailChimp Email Marketing Blog &#187; e-coupon</title>
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		<title>Email Coupon Idea from Bath &amp; Body Works</title>
		<link>http://www.mailchimp.com/blog/email-coupon-idea-from-bath-body-works/</link>
		<comments>http://www.mailchimp.com/blog/email-coupon-idea-from-bath-body-works/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 09:31:49 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Email Design]]></category>
		<category><![CDATA[Emarketing, Business]]></category>
		<category><![CDATA[Tips, Tricks, Best Practices]]></category>
		<category><![CDATA[e-coupon]]></category>
		<category><![CDATA[email coupon]]></category>
		<category><![CDATA[email marketing]]></category>

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		<description><![CDATA[Returnpath posted a link to this neat email coupon idea from Bath &#38; Body Works.
Email coupons are far from revolutionary, but the thing I like about this one is that they host their coupon image on their server, and then swap it with an &#8220;Expired&#8221; image whenever the expiration hits.
That way, nobody can accidentally download [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mailchimp.com/blog/wp-content/uploads/2008/06/email-coupon.png" alt="email-coupon.png" align="right" border="0" hspace="5" vspace="0" /><a href="http://www.returnpath.net/">Returnpath</a> posted a link to this neat <a href="http://www.returnpath.net/blog/2008/06/cool-email-idea-email-to-encou.php" title="Returnpath" target="_blank">email coupon idea from Bath &amp; Body Works</a>.</p>
<p>Email coupons are far from revolutionary, but the thing I like about this one is that they host their coupon image on their server, and then swap it with an &#8220;Expired&#8221; image whenever the expiration hits.</p>
<p>That way, nobody can accidentally download and print a coupon that was no good. Image swapping &#8211; don&#8217;t you wish you could do that with newspapers? You could actually create some-what personalized email coupons using a little merge-tag creativity (<a href="http://www.mailchimp.com/resources/tutorials/swap_images.phtml" title="Dynamic image swapping in MailChimp with merge tags">here&#8217;s a tutorial</a>).</p>
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