Close (X)

Blog

Email Marketing, Business & Monkeys

Posts Tagged ‘dynamic content’

Table of Contents Merge Tag

Wednesday, July 15th, 2009

MC:TOC1In the latest MailChimp upgrade we developed an easy way for you to add a table of contents to your newsletter.

The * | MC:TOC | *  dynamic merge tag works by pulling anything from your email that is formatted as Title text, and displaying it as an ordered list complete with bullet points. Each item in your table of contents is then anchor linked to the corresponding blurb in your email.

To add a table of contents to your email, simply insert * | MC:TOC | * where you’d like the contents listing to appear. In the example screen shots you can see that I added some Title text (”In this edition of The MonkeyWrench”), and then added the merge tag below it.

TOCmergeTITLE

MC:TOC2

You can also insert a Table of Contents in either the right or left column of a two-column template and the merge tag will work exactly the same way.

(I’ve used extra spaces between the elements of the merge tag so that it will render correctly for those who subscribe to the RSS-to-Email version of the blog.)

FNAME merge tag trick

Monday, December 22nd, 2008

We all know you can use MailChimp’s merge tags to start an email newsletter with:

Dear *|FNAME|*,

But what if one of your subscribers left their first name blank when they signed up?

(more…)

Autoresponder idea: customize your welcome message

Tuesday, December 16th, 2008
I was browsing through some of MarketingSherpa’s 2008 Email Marketing Award winners, and came across this automated email campaign from Les Roches School of Hotel Mgt.
In a nutshell, they have a “request more info” form on their website (see below), where visitors could indicate which school they were interested in attending:
Then, when Les Roches sent their welcome email, it was customized with content that was specific to the recipient’s interests:

You can do that really easily in MailChimp.

(more…)

MailChimp Merge Tag Tricks

Wednesday, November 19th, 2008

Here’s a video of some neat things you can do with MailChimp’s merge tags (formatting tricks, dynamic content based on interests, etc):

also see: Personalizing your welcome emails w/merge tags

NEW! Advanced Merge Tags

Monday, October 13th, 2008

Merge tags allow you to personalize your emails.  One of the most basic and common uses of merge tags would be something like, “Hello, *|FNAME|*” inserted as a greeting for your email.  The tag *|FNAME|* will insert the user’s first name, making for a customized email experience.

Advanced Merge Tags

Advanced Merge Tags

In the latest MailChimp system update, we’ve added support for advanced merge tags.  These enable you to to do some very cool things, including the ability to create dynamic content.  In the Campaign Builder, when you click to edit any area of your content, you’ll see a link for the “advanced merge tag reference”.  Clicking this will bring up an information window with all the details I’m about to share.  We’ve divided this reference into categories to make it easier to use: Formatting, Dynamic Content, List Information, Sharing, and Campaign Information.

(more…)

http://www.mailchimp.com/nonrestrictiveocean.php