We’re getting more questions from customers with large email lists about sending their campaigns from a dedicated IP address, vs. using MailChimp’s “shared” pool of IPs.

They want to know if their deliverability will be any better if they use a dedicated IP.

It’s not a question we can answer with a simple “yes” or “no.”

Mark Brownlow has a good overview of all the different points to consider before sending from your own dedicated IP.

At MailChimp, whenever we setup a new IP address (either to add to our overall rotation, or a dedicated IP address for a high-volume customer) it takes time to “break it in.” Here’s what we go through…

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