MailChimp customer Organic Dish was just showcased in this MarketingSherpa case study. They used MailChimp’s A/B Split Email Tester to find out what day of week was best to send, and what kind of subject line works best for their audience.

What I loved most about the case study was how Organic Dish had read from industry “experts” that Monday was the best day to send, but they were skeptical. So they ran their own A/B tests with MailChimp.

And with those tests, they proved the experts wrong. Then they ran even more A/B tests to learn what kind of subject lines worked best. They were surprised by the results…

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