I was browsing through some of MarketingSherpa’s 2008 Email Marketing Award winners, and came across this automated email campaign from Les Roches School of Hotel Mgt.
In a nutshell, they have a “request more info” form on their website (see below), where visitors could indicate which school they were interested in attending:
Then, when Les Roches sent their welcome email, it was customized with content that was specific to the recipient’s interests:
You can do that really easily in MailChimp.
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