Friday, November 14th, 2008
Word-to-the-wise reports that AOL will begin checking for DKIM Authentication sometime in 2009, as discussed in a recent ESPC call. They're using DKIM to evaluate your overall "IP reputation" (check out the AOL blog for more on that). MailChimp customers, no need to worry. DKIM Authentication is included by default ...
Posted in Deliverability | No Comments »
Monday, February 18th, 2008
Reading through the FTC Spam Summit Report (472k PDF), I came across an interesting study they did, buried way back in the Appendix.
To determine how effective ISP spam filters are, they created 150 fresh new email addresses, and posted them at 50 locations around the Internet:
"The 50 Internet locations included ...
Posted in Deliverability, Spam Topics | No Comments »
Tuesday, February 12th, 2008
Here's an interesting article about email authentication over at NetworkWorld: Will Yahoo block messages that aren't signed?
For years, ISPs have been a little vague about how they're going to handle authentication. Will it be used to block email? Does every legit email marketer need to authenticate their messages? Do ESPs ...
Posted in Deliverability | 7 Comments »
Thursday, February 7th, 2008
A few of our customers have been asking us about this bit of news from ReturnPath: AOL Changes Authentication and Whitelist Standards.
According to George Bilbrey, AOL, Gmail, and Yahoo have implemented DKIM email authentication.
For those of you who don't know, authentication is a way to prevent email forgeries, and it ...
Posted in Deliverability, MailChimp News, Spam Topics, Using MailChimp | 1 Comment »
Thursday, January 31st, 2008
Got this message from the ESPC.
"The adoption of e-mail and domain authentication has reached its tipping point, exceeding 50% in several key metrics, according to the Authentication and Online Trust Alliance. The report found that 51% of the Fortune 500's consumer-facing brands, 52% of the Fortune 500's consumer-facing financial ...
Posted in Deliverability, Spam Topics | 1 Comment »
