We have a customer with a relatively large list of about 311,000 opt-in subscribers. They’ve been collecting opt-ins from their site for years now.
About 240,000 of them are “old” (inactive) subscribers. About 70,000 are relatively “new” (active) subscribers.
They recently segmented their list and sent the same newsletter to each group (separately) over the same IP address, about 6 hrs apart from each other. Around 2pm, they sent the newsletter to the large, inactive list. Around 8pm, they sent the same newsletter to the active list.
The results are eye-opening…








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