MailChimp Email Marketing Blog » alt-text html email http://www.mailchimp.com/blog MailChimp, email marketing, and monkeys! Fri, 13 Nov 2009 21:09:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Non-Profit Email Marketing Tips http://www.mailchimp.com/blog/non-profit-email-marketing-tips/ http://www.mailchimp.com/blog/non-profit-email-marketing-tips/#comments Thu, 28 Feb 2008 12:44:43 +0000 Ben http://www.mailchimp.com/blog/non-profit-email-marketing-tips/ Found some great tips on how you can Bring Your Non-Profit e-Newsletter from Snoring to Soaring
Among the tips was our own subject line best practices article, and a very useful 15 Places to Find Article Ideas for Your Nonprofit Newsletter, but most interesting to me was a link to an article entitled, “Writing Great ALT Tags for Your E-Newsletters”

ALT Text is what you see when an image is blocked in an email reader’s preview pane (related story). Writing alt-text that entices your recipients to click the “Turn images on” button is a real art form.

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